The definitive guide for today's most successful business leaders, Managing the Future offers insights into the greatest corporate success stories of our time."Oh, how I envy those of you who are about to read and profit from Tucker's insights -- and how I pity your competition! -- Michael LeBoeuf, Ph.D, author of How to Win Customers and keep Them for Life"Guaranteed to stimulate innovative thinking in every leader who applies its powerful message". -- Dr. Denis Waitley, author of The Psychology of WinningIn a rapidly changing marketplace, smart companies must work with tomorrow's trends to beat today's stiff competition. In Managing the Future, Robert B. Tucker recounts great corporate triumphs and disasters of the last several decades -- and shows every leader what it takes to keep one's business far ahead of the pack. Invaluable insights into: -- How Levi Strauss keeps an over-century-old company current-- How Dell Computer is taking market share away from bigger industry guns-- How Southwest Air keeps seats filled in a competitive environment-- How Charles Schwab creates new customers-- and more
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Robert B. Tucker is the founder and president of The Innovative Resource, a research and executive development firm, and speaks on motivation to corporate audiences across the country. He is the co-author (with Denis Waitley) of Winning the Motivation Game.
Americans seem to have a tremendous fascination for futurists and their predictions for upcoming trends and events. Alvin Toffler's Powershift ( LJ 11/1/90), John Naisbitt and Patricia Aburdene's Megatrends 2000 (LJ 12/1/89), and Pat Robertson's New Millenium (Word Bks., 1990) have attracted readers hoping to have a slight edge in facing the future. Tucker, a business consultant and coauthor of Winning the Innovation Game , no doubt hopes to find that same responsiveness to this book, which lists "10 Driving Forces of Change" that businesses must respond to in order to succeed in the 1990s. These are speed, convenience, age waves, choice, lifestyle, discounting, value-adding, customer service, techno-edge, and quality. His reasoning makes sense, and he provides practical advice on how to deal with each one. Like its predecessors, this book should prove popular. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1991 Reed Business Information, Inc.
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Descripción Berkley Trade. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0425130835
Descripción Berkley Trade, 1998. Mass Market Paperback. Estado de conservación: New. Updated 1999. Nº de ref. de la librería DADAX0425130835
Descripción Berkley Trade. MASS MARKET PAPERBACK. Estado de conservación: New. 0425130835 New Condition. Nº de ref. de la librería NEW6.3081598