Visual Communication Research Designs

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9780415988704: Visual Communication Research Designs

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer  theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research.

Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images.

It addresses such topics as:

  • producing photographs and video that can be used as research data;
  • interpreting images that already exist;
  • measuring the effects of visuals and to understand their use by different groups.

Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur.

The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

 

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About the Author:

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He is the founding editor of Visual Communication Quarterly, and he served as an editor of the Handbook of Visual Communication. He continues to shoot documentary-style photographs and videos.

"Sobre este título" puede pertenecer a otra edición de este libro.

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ISBN 10: 0415988705 ISBN 13: 9780415988704
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Descripción Taylor Francis Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals - this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: * producing photographs and video that can be used as research data; * interpreting images that already exist; * measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. War stories are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component. Nº de ref. de la librería BTE9780415988704

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Descripción Routledge, 2009. Estado de conservación: New. Nº de ref. de la librería TV9780415988704

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Descripción Routledge, 2008. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110415988705

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Descripción 2008. Paperback. Estado de conservación: New. Paperback. Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 289 pages. 0.431. Nº de ref. de la librería 9780415988704

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