The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.
Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.
This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.
Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Descripción Condición: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Nº de ref. del artículo: ABTR-13741
Descripción Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780415898324
Descripción Condición: New. Nº de ref. del artículo: 18932752-n
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA. Mark Ferguson is a Distinguished Business Foundation Fell. Nº de ref. del artículo: 594675697
Descripción Condición: New. Nº de ref. del artículo: 18932752-n
Descripción Hardcover. Condición: Brand New. 1st edition. 400 pages. 9.75x7.00x1.00 inches. In Stock. Nº de ref. del artículo: __0415898323
Descripción Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9780415898324