Strategic Management for Tourism, Hospitality and Events

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9780415837248: Strategic Management for Tourism, Hospitality and Events
Críticas:

"Nigel Evans’ textbook has long been essential reading for students on Strategic Management in Tourism courses. This new edition is very welcome and extending the coverage to hospitality and events and the inclusion of diverse international case studies and an extensive glossary is timely and will be well received by students and course tutors. The book should also be of interest to practitioners in tourism, hospitality and events." - Dr Philip Long, Associate Dean, Head of Tourism Academic Group, School of Tourism, Bournemouth University

Reseña del editor:

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

  • Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
  • New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
  • New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
  • Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

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Nigel Evans
ISBN 10: 0415837243 ISBN 13: 9780415837248
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Descripción Taylor & Francis Ltd 2015-01-16, London, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415837248

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Nigel Evans
Editorial: Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 0415837243 ISBN 13: 9780415837248
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Descripción Taylor Francis Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 188 mm. Language: English . Brand New Book. Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy * New international Tourism, Hospitality and Events case studies from both SME s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. * New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability * Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students. Nº de ref. de la librería AA69780415837248

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8.

Nigel Evans
Editorial: Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 0415837243 ISBN 13: 9780415837248
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 188 mm. Language: English . Brand New Book. Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: * Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy * New international Tourism, Hospitality and Events case studies from both SME s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. * New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability * Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students. Nº de ref. de la librería AA69780415837248

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Evans, Nigel
Editorial: Routledge (2015)
ISBN 10: 0415837243 ISBN 13: 9780415837248
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Descripción Routledge, 2015. Estado de conservación: New. Num Pages: 728 pages, 88 colour illustrations, 143 colour tables, 88 colour line drawings. BIC Classification: KJC; KNS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 190 x 30. Weight in Grams: 1568. . 2015. 2nd Edition. Paperback. . . . . . Nº de ref. de la librería V9780415837248

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Evans, Nigel
Editorial: Routledge
ISBN 10: 0415837243 ISBN 13: 9780415837248
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Descripción Routledge. Estado de conservación: New. Num Pages: 728 pages, 88 colour illustrations, 143 colour tables, 88 colour line drawings. BIC Classification: KJC; KNS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 190 x 30. Weight in Grams: 1568. . 2015. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415837248

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