Book by Onkvisit Sak Shaw John
"Sinopsis" puede pertenecer a otra edición de este libro.
Praise for the last edition
'The authors have worked hard to update their book and have placed considerable emphasis on incorporating perspectives and examples from a wide variety of countries. I have used this book and found it to be very cohesive; students will find the text comprehensive and easy to follow.' - Henny Darroch, University of Otago
'It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context.' - Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business
'This fourth edition is a comprehensive and highly readable international marketing text that will work very well in both undergraduate and graduate classes. Treatment of cutting-edge issues such as trade distortions, global branding, and pricing/financing is particularly strong. In addition, introductory chapters such as those on trade, culture, and marketing research provide students with an excellent foundation for understanding the managerial issues that follow. Finally, recent research results, coupled with current real world examples and end-of-chapter cases, provide ample material for in-class discussion. Overall, this is an excellent text that keeps getting better with each new edition.' -Reseña del editor:
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción T&F India, 2009. Soft cover. Estado de conservación: New. International Edition. Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition. Nº de ref. de la librería 343224
Descripción Routledge, New Delhi, 2012. Soft cover. Estado de conservación: New. 25 cms. xxvi+710pp. Nº de ref. de la librería 302987
Descripción Routledge, New Delhi. Paper back. Estado de conservación: New. International Edition. Territorial Restrictions maybe printed on the book. 'This is an international edition'. 0 0. Nº de ref. de la librería 271359
Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND6577
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Descripción T&F, 2009. Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería BD003676
Descripción Paper Back. Estado de conservación: New. Verify ISBN for International Edition; year of publication 2009 0415772621. Nº de ref. de la librería 338709
Descripción Estado de conservación: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-63956
Descripción Estado de conservación: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-35527
Descripción Estado de conservación: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Nº de ref. de la librería ABE-BOOK-35527