Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics

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9780415724012: Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics
Reseña del editor:

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession.

The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.

The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.

Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers.

Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties?

Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership.

Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Biografía del autor:

M. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University, USA.

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Sirgy, M Joseph
ISBN 10: 0415724015 ISBN 13: 9780415724012
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M. Joseph Sirgy
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804157240120000000

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Joseph Sirgy
Editorial: Taylor Francis Ltd, United Kingdom (2014)
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 242 x 172 mm. Language: English . Brand New Book. Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate.How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry s code of ethics. Nº de ref. de la librería AAU9780415724012

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Joseph Sirgy
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415724015 ISBN 13: 9780415724012
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 242 x 172 mm. Language: English . Brand New Book. Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate.How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry s code of ethics. Nº de ref. de la librería AAU9780415724012

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M. Joseph Sirgy
Editorial: Taylor and Francis 2014-05-23, London (2014)
ISBN 10: 0415724015 ISBN 13: 9780415724012
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Descripción Taylor and Francis 2014-05-23, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415724012

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Sirgy, M. Joseph
Editorial: Routledge (2014)
ISBN 10: 0415724015 ISBN 13: 9780415724012
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Descripción Routledge, 2014. Estado de conservación: New. Num Pages: 320 pages, 61 black & white illustrations, 20 black & white tables. BIC Classification: KFFR; KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 175 x 16. Weight in Grams: 616. . 2014. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780415724012

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M. Joseph Sirgy
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Descripción Routledge, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780415724012

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Sirgy, M. Joseph
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Descripción Routledge. Estado de conservación: New. Num Pages: 320 pages, 61 black & white illustrations, 20 black & white tables. BIC Classification: KFFR; KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 175 x 16. Weight in Grams: 616. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415724012

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Descripción Routledge, 2014. Paperback. Estado de conservación: NEW. 9780415724012 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0706884

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