Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

4,5 valoración promedio
( 10 valoraciones por Goodreads )
 
9780415716758: Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks to:

  • Outline the key drivers of change and leading digital marketing trends that executives need to understand and incorporate to drive business opportunity

  • Evaluate the digital channels and technologies that management teams can leverage to execute a successful, integrated digital marketing strategy; this includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google Plus)

  • Examine the impact of digital transformation on the organization, from the effect of digital tactics on customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation
  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org). The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Author:

Check out this brief interview with authors Ira Kaufman and Chris Horton.

About the Author:

Ira Kaufman has 35 years of marketing experience spanning three worlds – business, non-profit, and education. Earning his PhD in marketing from Northwestern’s Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies.

Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community. Chris’ digital marketing tips can be found on Synecore’s Marketing Technology for Growth blog.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Kaufman, Ira
Editorial: Routledge
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Cantidad: 8
Librería
TextbookRush
(Grandview Heights, OH, Estados Unidos de America)
Valoración
[?]

Descripción Routledge. Estado de conservación: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. de la librería 41896866

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Ira Kaufman
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Cantidad: 3
Librería
Book Storm
(HOUSTON, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New books on affordable price.Shipping method: Standard & Expedite, Standard takes 7-8 and Expedited takes 4-6 working days. Due to the constantly changing USPS regulations regarding shipments to APO/FPO addresses we are not currently shipping. Nº de ref. de la librería 0415716756-P07

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Ira Kaufman, Chris Horton
Editorial: Taylor and Francis 2014-11-17, New York (2014)
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos paperback Cantidad: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Taylor and Francis 2014-11-17, New York, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415716758

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,73
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,28
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Ira Kaufman, Chris Horton
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to * Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. * Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). * Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. * Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center ( Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at. Nº de ref. de la librería AA69780415716758

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,29
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Ira Kaufman, Chris Horton
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to * Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. * Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). * Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. * Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center ( Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at. Nº de ref. de la librería AA69780415716758

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,33
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Ira Kaufman, Chris Horton
Editorial: Routledge 2014-11-17 (2014)
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Paperback Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Routledge 2014-11-17, 2014. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-05157983

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,87
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,27
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Kaufman, Ira
Editorial: Routledge (2014)
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Routledge, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FT-9780415716758

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,85
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Ira Kaufman, Chris Horton
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Paperback Cantidad: 1
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New Item, Fast Shipping. Ready in Stock., 368 Pages, BUY WITH CONFIDENCE, Note:***WE DO NOT ENTERTAIN BULK ORDERS.***. Nº de ref. de la librería 617795

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,85
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Ira Kaufman, Chris Horton
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Paperback Cantidad: 1
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New Book, Ready to ship. Nº de ref. de la librería 37485

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,89
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Kaufman, Ira
Editorial: Routledge
ISBN 10: 0415716756 ISBN 13: 9780415716758
Nuevos Cantidad: 2
Librería
Textbooksrus UK
(London, Reino Unido)
Valoración
[?]

Descripción Routledge. Estado de conservación: Brand New. Nº de ref. de la librería 42818068

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 20,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda