Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)

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9780415716116: Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)
Review:

"Transmedia Marketing pioneers the powerful idea that successful entertainment projects must blend storytelling and marketing across multiple platforms. Creatives, business execs, and marketers alike will devour this book’s clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it."

- Linda Reisman, Producer, Jeepers Creepers, Affliction, The Danish Girl

"Transmedia Marketing is an in-depth, authoritative, and extremely timely survey of multi-platform marketing in the age of pervasive communications. Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book."

- Jeff Gomez, CEO, Starlight Runner Entertainment; Transmedia Producer, Avatar, Pirates of the Caribbean, Tranformers, The Amazing Spider-Man, Teenage Mutant Ninja Turtles, Halo, Hot Wheels

"Anne Zeiser has earned the industry’s respect by taking a strategic approach to everything she does, and this book is no exception. It takes full advantage of Anne's deep experience and expertise in 21st century transmedia marketing."

- Lesli Rotenberg, Senior Vice President, PBS Marketing & Communications

"The Transmedia Revolution has changed not only the way screenwriters sell their product, but even how they create it. Anne Zeiser's new book is an absolutely essential guide for writers as they navigate their work through all these new and sometimes tricky media platforms to success."

- Manny Basanese, Writer/Producer, The Steve Harvey Show, Wayans Brothers, Wizards of Waverly Place; Assistant Professor, Emerson College

"Filmmakers may know their craft but can become deer in headlamps when they hear buzzwords like "multi-platform" and "transmedia" marketing. What is it, why do I need it, when do I need it, and how do I do it? In this highly accessible book, they will find their answers, laid out in common sense language that is sure to allay a lot of fears – and foster some excellent new media!"

- Kathryn Dietz, Producer, China: A Century of Revolution (PBS Special), Eleanor Roosevelt (American Experience), Young & Restless in China (Frontline); Executive Director, Filmmakers Collaborative

"Transmedia Marketing is an invaluable guide on how to really connect with audiences using a combination of marketing and storytelling in the transmedia age. Anne Zeiser’s experience of both parts of this equation means this is a very helpful primer for both producers and marketers."

- John Willis, Chief Executive, Mentorn Media and Creative Director, Tinopolis Group

"What does it really take to develop, produce and promote a major media project in today’s ever changing and increasingly diffuse marketplace? Not just what tools and platforms to consider, but how to design an approach that will deliver the flexibility, creativity and buzz that can set your project on a pathway to impact. Transmedia Marketing provides a firm understanding of cross-platform media design where each media component’s strength is complimentary and the focus is on the endgame: maximum impact."

- Larry Klein, Emmy and Peabody-award winning Producer, Rx for Survival: A Global Health Challenge, Why the Towers Fell, Building Big with David Macaulay

"Transmedia Marketing, spawned from Anne's Transmedia class at Emerson College, is the first of its kind. As a student in her class, I discovered the potential of storytelling across multiple platforms. Her enthusiasm and passion for the industry carries over from the classroom to the pages of her book as she guides you from developing a project's various storylines through marketing and branding each platform. Listen to Anne, she's the best resource for your next transmedia endeavour!"

- Heather Hoglund, Producer, The Strong People

Review:

"Creatives, business execs, and marketers alike will devour this book’s clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it."

- Linda Reisman, Producer, Jeepers Creepers; Affliction; The Danish Girl

"Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book."

- Jeff Gomez, CEO, Starlight Runner Entertainment; Transmedia Producer, Avatar, Pirates of the Caribbean, Transformers, The Amazing Spider-Man, Teenage Mutant Ninja Turtles, Halo, Hot Wheels

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Zeiser, Anne
ISBN 10: 041571611X ISBN 13: 9780415716116
Nuevos Cantidad: 5
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GreatBookPrices
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Descripción Estado de conservación: New. Nº de ref. de la librería 21725905-n

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Zeiser, Anne
Editorial: Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 041571611X ISBN 13: 9780415716116
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Descripción Taylor Francis Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 214 x 149 mm. Language: English . Brand New Book. Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you ll learn first-hand how to execute your plan s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: * Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokemon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange * Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds * Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues * Extensive Web content at featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project. Nº de ref. de la librería AA69780415716116

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3.

Zeiser, Anne
Editorial: Taylor Francis Ltd, United Kingdom (2015)
ISBN 10: 041571611X ISBN 13: 9780415716116
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Taylor Francis Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 214 x 149 mm. Language: English Brand New Book. Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you ll learn first-hand how to execute your plan s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: * Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokemon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange * Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds * Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues * Extensive Web content at featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project. Nº de ref. de la librería AA69780415716116

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Zeiser, Anne
Editorial: Focal Press (2015)
ISBN 10: 041571611X ISBN 13: 9780415716116
Nuevos Tapa blanda Primera edición Cantidad: 1
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Descripción Focal Press, 2015. Estado de conservación: New. Series: American Film Market Presents. Num Pages: 468 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 193 x 236 x 23. Weight in Grams: 986. . 2015. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780415716116

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Zeiser, Anne
Editorial: Taylor & Francis Ltd 2015-07-29, Abingdon (2015)
ISBN 10: 041571611X ISBN 13: 9780415716116
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Blackwell's
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Descripción Taylor & Francis Ltd 2015-07-29, Abingdon, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415716116

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Zeiser, Anne
Editorial: Focal Press (2015)
ISBN 10: 041571611X ISBN 13: 9780415716116
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Green Books
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Descripción Focal Press, 2015. Paperback. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780415716116

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Zeiser, Anne
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Descripción Paperback. Estado de conservación: New. Not Signed; Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple. book. Nº de ref. de la librería ria9780415716116_rkm

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Zeiser, Anne
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Zeiser, Anne
Editorial: Focal Press (2015)
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Descripción Focal Press, 2015. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FT-9780415716116

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Zeiser, Anne
Editorial: Focal Press
ISBN 10: 041571611X ISBN 13: 9780415716116
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Descripción Focal Press. Estado de conservación: New. Series: American Film Market Presents. Num Pages: 468 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 193 x 236 x 23. Weight in Grams: 986. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415716116

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