Artículos relacionados a Record Label Marketing: How Music Companies Brand and...

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era - Tapa dura

 
9780415715157: Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.

As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era.

Features new to this edition include:

  • Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR.

    An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business.
  • An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association.
  • The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Biografía del autor:

Amy Macy is Professor in the Department of Recording Industry at Middle Tennessee State University. She is the recipient of the Distinguished Educator in Distance Learning and the Outstanding Achievement in Instructional Technology. She has worked for labels including MTM, MCA, Sparrow Records, and the RCA Label Group where she marketed Martina McBride, Kenny Chesney, and Alabama. Amy was responsible for national retail sales at Walmart, Kmart, Target, and Best Buy, while coordinating marketing strategies nationally with RCA’s distributor Bertelsmann Music Group. She has been an artist in residence at the Country Music Hall of Fame.

Clyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University he was a Vice President of Marketing at Centaur Records, Inc. While with Centaur Records, Dr. Rolston engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. He is an active member of the Music and Entertainment Industry Educators Association. Dr. Rolston received a Ph.D. in Marketing from Temple University and has taught marketing to music business students for twenty years.

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

The late Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialRoutledge
  • Año de publicación2015
  • ISBN 10 0415715156
  • ISBN 13 9780415715157
  • EncuadernaciónTapa dura
  • Número de edición3
  • Número de páginas472
Comprar nuevo Ver este artículo

Gastos de envío: GRATIS
A Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Otras ediciones populares con el mismo título

9780415715140: Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Edición Destacada

ISBN 10:  ISBN 13:  9780415715140
Editorial: Routledge, 2016
Tapa blanda

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

AMY MACY, CLYDE ROLSTON, PAUL ALLEN, & TOM HOTCHISON
Publicado por Routledge (2015)
ISBN 10: 0415715156 ISBN 13: 9780415715157
Nuevo Tapa blanda Cantidad disponible: 5
Edición internacional
Librería:
Basi6 International
(Irving, TX, Estados Unidos de America)

Descripción Condición: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEOCT23-68997

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 45,29
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

AMY MACY, CLYDE ROLSTON, PAUL ALLEN, & TOM HOTCHISON
Publicado por Routledge (2015)
ISBN 10: 0415715156 ISBN 13: 9780415715157
Nuevo Tapa blanda Cantidad disponible: 1
Edición internacional
Librería:
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)

Descripción Condición: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Nº de ref. del artículo: ABTR-7708

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 45,29
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío