Political Marketing: Principles and Applications

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9780415632072: Political Marketing: Principles and Applications
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Political Marketing: Principles and Applications is a comprehensive, one-stop guide to the discipline of political marketing. The case studies are fresh, covering recent campaigns across the globe, and the scholarship is impeccable. Travis N. Ridout, Thomas S. Foley Distinguished Professor of Government and Public Policy, Washington State University, USA.

Lees-Marshment's Political Marketing is authoritative and accessible, combining rich analysis with case studies added by practitioners and academics. The book is an indispensable resource for anyone interested in contemporary political marketing research and application. Dr Darren G. Lilleker, Bournemouth University, UK.

An indispensable textbook of political campaigning, based on the most recent international evidence about what does and doesn't work. Tom Flanagan, former national campaign manager, Conservative Party of Canada.

Political marketing has become the field of study most relevant to those of us who cover politics and Jennifer Lees-Marshment's work is crucial to our understanding of how this world works -- not just in theory, but in practice. Susan Delacourt, Senior Political Writer, Toronto Star, and author of Shopping For Votes: How Politicians Choose Us and We Choose Them.

Political marketing is a must have textbook. It synthesises politics and marketing theory and experience to explain simply and clearly the concept and practice of political marketing. As a consequence it will be a vital tool for students from political science, marketing and political marketing. This second edition expertly combines a breadth of understanding with the latest thinking in the field. Concepts are explained well, the case studies provide insight and the range of classroom activities provide clear direction for learning. Dr Nigel Jackson, Reader in Persuasion and Communication, Plymouth University, UK.

From the Publisher:

Political Marketing: Principles and Applications, second edition is a substantially revised version of the first textbook in the field. The book introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. It seeks to explain what political marketing is, show how it is used in practice and encourage reflection on how it should be used in the future. Being research led, two-thirds of the text has been rewritten for the second edition to integrate new research published between 2009 and mid-2013, and to reflect the more relational long-term approach to political marketing that we have seen emerging in practice and research. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this book: digests and explains academic theory but also illustrates them with examples from around the world; provides new peer-reviewed, carefully selected Case Studies and expanded Practitioner Perspectives; and lists expanded and updated discussion points for tutors to use, and both applied and traditional assessment questions. For the first time, in its second edition, the book: dedicates a whole chapter to political branding and delivery marketing; expands the discussion of political public relations and adds material on new areas, such as crisis management and creating volunteer-friendly organisations; covers new research on emerging practice, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; integrates examples of every aspect of marketing within a government context into each chapter; includes more examples of political marketing at lower levels of government, including mayors and state/local candidates, and marketing by minor parties and minority governments; focuses discussion on democracy in the final chapter through an in-depth exploration of the implications of political marketing for leadership, citizenship, participation, representation, policy and ethics; and features Practitioner Profiles and Best-Practice Guides for practitioners and students wishing to practice political marketing, along with Authors' Corners, in which scholars summarise their books. The book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

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Lees-Marshment, Jennifer
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 172 mm. Language: English . Brand New Book. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: *New chapters on political branding and delivery marketing; *Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; *Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and *Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. Nº de ref. de la librería AA69780415632072

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Lees-Marshment, Jennifer
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Lees-Marshment, Jennifer
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd Revised edition. 244 x 172 mm. Language: English . Brand New Book. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: *New chapters on political branding and delivery marketing; *Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; *Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and *Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. Nº de ref. de la librería AA69780415632072

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Descripción Routledge. Estado de conservación: New. Num Pages: 290 pages, 7 black & white illustrations, 11 black & white tables, 7 black & white line drawings. BIC Classification: JPVL; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 17. Weight in Grams: 532. . 2014. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415632072

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