Political Marketing: Principles and Applications

4 valoración promedio
( 13 valoraciones por Goodreads )
 
9780415632072: Political Marketing: Principles and Applications

 Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.

Features and benefits of the second edition:

  • New chapters on political branding and delivery marketing;
  • Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations;
  • Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and
  • Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions

Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics.

 

This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Jennifer Lees-Marshment (Auckland University) is an international expert in political marketing. She is an author/editor of 11 books, including Global Political Marketing (Routledge, 2010), The Political Marketing Game (Palgrave Macmillan, 2011), Political Marketing in Canada (UBC, 2012) and The Routledge Handbook of Political Marketing (2012) and Political Marketing in the US (Routledge 2014). Her research interests include political marketing, consultation, leadership and governance.

Review:

Political Marketing: Principles and Applications is a comprehensive, one-stop guide to the discipline of political marketing. The case studies are fresh, covering recent campaigns across the globe, and the scholarship is impeccable. Travis N. Ridout, Thomas S. Foley Distinguished Professor of Government and Public Policy, Washington State University, USA.

Lees-Marshment's Political Marketing is authoritative and accessible, combining rich analysis with case studies added by practitioners and academics. The book is an indispensable resource for anyone interested in contemporary political marketing research and application. Dr Darren G. Lilleker, Bournemouth University, UK.

An indispensable textbook of political campaigning, based on the most recent international evidence about what does and doesn't work. Tom Flanagan, former national campaign manager, Conservative Party of Canada.

Political marketing has become the field of study most relevant to those of us who cover politics and Jennifer Lees-Marshment's work is crucial to our understanding of how this world works -- not just in theory, but in practice. Susan Delacourt, Senior Political Writer, Toronto Star, and author of Shopping For Votes: How Politicians Choose Us and We Choose Them.

Political marketing is a must have textbook. It synthesises politics and marketing theory and experience to explain simply and clearly the concept and practice of political marketing. As a consequence it will be a vital tool for students from political science, marketing and political marketing. This second edition expertly combines a breadth of understanding with the latest thinking in the field. Concepts are explained well, the case studies provide insight and the range of classroom activities provide clear direction for learning. Dr Nigel Jackson, Reader in Persuasion and Communication, Plymouth University, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Jennifer Lees-Marshment
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: *New chapters on political branding and delivery marketing; *Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; *Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and *Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. Nº de ref. de la librería AA69780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,91
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Jennifer Lees-Marshment
Editorial: Taylor and Francis 2014-05-08, London (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos paperback Cantidad: 10
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Taylor and Francis 2014-05-08, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Jennifer Lees-Marshment
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: *New chapters on political branding and delivery marketing; *Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; *Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and *Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. Nº de ref. de la librería AA69780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,06
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Lees-Marshment, Jennifer
Editorial: Routledge (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Tapa blanda Cantidad: 3
Librería
Valoración
[?]

Descripción Routledge, 2014. Estado de conservación: New. Num Pages: 290 pages, 7 black & white illustrations, 11 black & white tables, 7 black & white line drawings. BIC Classification: JPVL; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 17. Weight in Grams: 532. . 2014. 2nd Edition. Paperback. . . . . . Nº de ref. de la librería V9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,46
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Jennifer Lees-Marshment
Editorial: Routledge
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Paperback Cantidad: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Routledge. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Lees-Marshment, Jennifer
Editorial: Routledge (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Cantidad: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Routledge, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,13
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Jennifer Lees-Marshment
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Cantidad: 1
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST0415632072. Nº de ref. de la librería ST0415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,11
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Lees-Marshment, Jennifer
Editorial: Routledge
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Tapa blanda Cantidad: 3
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Routledge. Estado de conservación: New. Num Pages: 290 pages, 7 black & white illustrations, 11 black & white tables, 7 black & white line drawings. BIC Classification: JPVL; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 17. Weight in Grams: 532. . 2014. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,77
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Jennifer Lees-Marshment
Editorial: Routledge (2014)
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Tapa blanda Cantidad: 2
Librería
Ria Christie Collections
(Uxbridge, Reino Unido)
Valoración
[?]

Descripción Routledge, 2014. Estado de conservación: New. book. Nº de ref. de la librería ria9780415632072_rkm

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,63
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,35
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Lees-Marshment, Jennifer
ISBN 10: 0415632072 ISBN 13: 9780415632072
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2014. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415632072

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda