The Routledge Handbook of Tourism Marketing (Routledge Handbooks)

0 valoración promedio
( 0 valoraciones por Goodreads )
 
9780415597036: The Routledge Handbook of Tourism Marketing (Routledge Handbooks)
Ver todas las copias de esta edición ISBN.
 
 
Críticas:

"The scope and coverage of contemporary marketing issues with different perspectives makes the Handbook very unique in that it crosses not only disciplinary boundaries with critical and latest thinking but also links theory to the practical process of marketing   applications and strategies.  It is an excellent addition to the scholarly tourism marketing literature.  It is a must have book for anyone who is involved in tourism and destination marketing" - Muzaffer Uysal, Professor of Hospitality and Tourism, Virginia Polytechnic Institute and State University

“This is an excellent text which offers a challenging and well-structured collection of practical and critical perspectives. Scott McCabe has orchestrated a comprehensive array of contributions by renowned experts to produce what is sure to become the core text for students of tourism marketing."- John Tribe, Professor of Tourism, University of Surrey, UK
 
"The Routledge Handbook of Tourism Marketing represents a considerable effort by leading researchers in the field to present a comprehensive overview of the subject. Tourism marketing covers a broad range of activities, and this book neatly organises chapters into themes, progressing from macro issues of the tourism environment to micro issues of tourists’ individual decision making. A strength of the book is the breadth of knowledge of the contributing authors and their authoritative writing style which makes this a truly comprehensive Handbook of tourism marketing. As well as providing historical perspectives, the Handbook is right up to date with coverage of social media." -
 Adrian Palmer, Professor of Marketing, Swansea University

"...the intended audience will indeed benefit from adopting this text but the publishers and readership would be well advised to recognise the value of the material beyond the immediate academic tribes identified. This text has the capacity to make a contribution also to our understanding of the wider services field, itself a further reason for investing in it." – Philippa Hunter-Jones, University of Liverpool Management School

Reseña del editor:

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.

This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study.

This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Otras ediciones populares con el mismo título

9781138071438: The Routledge Handbook of Tourism Marketing

Edición Destacada

ISBN 10:  1138071439 ISBN 13:  9781138071438
Editorial: Routledge, 2017
Tapa blanda

Los mejores resultados en AbeBooks

1.

Publicado por Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Condición: New. Language: English . Brand New Book. Tourism has often been described as being about selling dreams , tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management. Nº de ref. del artículo: AA69780415597036

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 201,38
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Scott McCabe (editor)
Publicado por Taylor and Francis 2013-12-17, London (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Taylor and Francis 2013-12-17, London, 2013. hardback. Condición: New. Nº de ref. del artículo: 9780415597036

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 201,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,70
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Publicado por Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 1
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Condición: New. Language: English . Brand New Book. Tourism has often been described as being about selling dreams , tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management. Nº de ref. del artículo: AA69780415597036

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 215,65
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

MCCABE, SCOTT
Publicado por Routledge (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 1
Librería
Herb Tandree Philosophy Books
(Stroud, GLOS, Reino Unido)
Valoración
[?]

Descripción Routledge, 2013. Hardback. Condición: NEW. 9780415597036 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE0435378

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 234,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,92
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Scott McCabe
Publicado por Routledge 2013-12-17 (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Cantidad disponible: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Routledge 2013-12-17, 2013. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-TNFPD-00091390

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 212,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 33,52
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Mccabe, Scott
Publicado por Taylor Fransis
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Taylor Fransis. Condición: New. Brand New. Nº de ref. del artículo: 041559703X

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 244,88
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,09
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Publicado por Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2013. Hardback. Condición: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Tourism has often been described as being about selling dreams , tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management. Nº de ref. del artículo: BTE9780415597036

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 251,92
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

McCabe, Scott (Editor)
Publicado por Routledge (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 2
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Routledge, 2013. Hardcover. Condición: Brand New. 1st edition. 600 pages. 9.75x7.00x1.50 inches. In Stock. Nº de ref. del artículo: __041559703X

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 268,77
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,38
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Publicado por Routledge (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 2
Librería
Valoración
[?]

Descripción Routledge, 2013. Condición: New. Nº de ref. del artículo: TV9780415597036

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 323,91
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,75
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Publicado por Routledge (2013)
ISBN 10: 041559703X ISBN 13: 9780415597036
Nuevo Tapa dura Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción Routledge, 2013. Condición: New. book. Nº de ref. del artículo: M041559703X

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 506,25
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío