The John Fiske Collection: Reading the Popular (Routledge Classics)

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9780415596510: The John Fiske Collection: Reading the Popular (Routledge Classics)
Review:

"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine

From the Publisher:

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture.

Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect.

Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses.

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.

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Fiske, John
Editorial: Taylor Francis Ltd, United Kingdom (2011)
ISBN 10: 0415596513 ISBN 13: 9780415596510
Nuevos Paperback Cantidad: 10
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(London, Reino Unido)
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Descripción Taylor Francis Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 2nd Revised edition. 210 x 138 mm. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular texts to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske s readings of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a boy toy , but young girls feel empowered by her ability to toy with boys; Chicago s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Nº de ref. de la librería AA69780415596510

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Fiske, John
Editorial: Taylor Francis Ltd, United Kingdom (2011)
ISBN 10: 0415596513 ISBN 13: 9780415596510
Nuevos Paperback Cantidad: 10
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(London, Reino Unido)
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Descripción Taylor Francis Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 2nd Revised edition. 210 x 138 mm. Language: English . Brand New Book. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular . Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us - shopping malls, popular music, the various forms of television - lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular texts to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske s readings of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a boy toy , but young girls feel empowered by her ability to toy with boys; Chicago s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it. Nº de ref. de la librería AA69780415596510

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Fiske, John
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804155965100000000

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Fiske, John
Editorial: Taylor & Francis Ltd 2010-09-30, London (2010)
ISBN 10: 0415596513 ISBN 13: 9780415596510
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Descripción Taylor & Francis Ltd 2010-09-30, London, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415596510

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Fiske, John
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Descripción Taylor & Francis Ltd. Estado de conservación: New. 2010. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415596510

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Descripción Paperback. Estado de conservación: New. Not Signed; This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of 'Reading Fiske and Understanding th. book. Nº de ref. de la librería ria9780415596510_rkm

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Fiske, John
Editorial: Routledge (2010)
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Descripción Routledge, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780415596510

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Descripción Routledge, 2010. Paperback. Estado de conservación: NEW. 9780415596510 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0176526

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Fiske, John
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Descripción Taylor and Francis, 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415596510

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