The Marketisation of Higher Education and the Student as Consumer

4,33 valoración promedio
( 3 valoraciones por Goodreads )
 
9780415584470: The Marketisation of Higher Education and the Student as Consumer

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.

Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining:

  • the international and financial context of marketisation
  • the new purposes of universities
  • the implications of university branding and promotion
  • league tables and student surveys vs. quality of education
  • the higher education market and distance learning
  • students as ‘active consumers’ in the co-creation of value
  • changing student experiences, demands and focus.

With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.

Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.

Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

MOLESWORTH
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 1
Librería
firstbookstore
(New Delhi, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-132677

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,06
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

MOLESWORTH
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 1
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-2135

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,38
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

MOLESWORTH
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 1
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB2135

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,42
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

MOLESWORTH
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 1
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSBNEW-132677

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,51
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

MOLESWORTH
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 1
Librería
Basi6 International
(Irving, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. New, US edition. Excellent Customer Service. Nº de ref. de la librería ABEUSA-2135

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,51
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet consumer demands . Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and profits . Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications.This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: * the international and financial context of marketisation * the new purposes of universities * the implications of university branding and promotion * league tables and student surveys vs. quality of education * the higher education market and distance learning * students as active consumers in the co-creation of value * changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many. Nº de ref. de la librería AAV9780415584470

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet consumer demands . Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and profits . Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: * the international and financial context of marketisation * the new purposes of universities * the implications of university branding and promotion * league tables and student surveys vs. quality of education * the higher education market and distance learning * students as active consumers in the co-creation of value * changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many. Nº de ref. de la librería AAV9780415584470

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,14
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería POD_9780415584470

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 36,67
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Molesworth, Mike
Editorial: Taylor Fransis
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Cantidad: 16
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Taylor Fransis. Estado de conservación: New. Brand New. Nº de ref. de la librería 0415584477

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,89
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Molesworth, Mike
Editorial: Routledge (2016)
ISBN 10: 0415584477 ISBN 13: 9780415584470
Nuevos Paperback Cantidad: 1
Impresión bajo demanda
Librería
Ria Christie Collections
(Uxbridge, Reino Unido)
Valoración
[?]

Descripción Routledge, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780415584470_lsuk

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 36,63
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,25
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda