Marketing Communications

4 valoración promedio
( 1 valoraciones por Goodreads )
 
9780415507714: Marketing Communications

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them.

This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.

Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Lynne Eagle holds a PhD from the University of Auckland in her native New Zealand. She is currently Professor of Marketing and Associate Dean - Research for the Faculty at James Cook University in Australia.

Stephan Dahl holds a PhD in Cross-Cultural Psychology (University of Luton, UK). He is currently Senior Lecturer in Marketing at Hull University Business School, UK.

Barbara Czarnecka holds a PhD in Marketing (Middlesex University, London, UK) and currently, she is Senior Lecturer of Marketing at the University of Bedfordshire, UK.

Jenny Lloyd holds a PhD from the University of the West of England, UK where she currently holds the post of Associate Head of Department for Undergraduate Marketing.

Review:

Marketing Communications contributes to a wider understanding of how digital and social media is now a crucial basis for any successful marketing plan. Students and industry professionals can benefit from the practical approach of the book, and it’s supporting real life industry case studies, while also facing the ethical issues that surround social media.’ - Jo Bates, Lecturer, University College Birmingham

‘This text is a truly holistic approach to marketing communications learning, with the provision of unique opportunities to implement the presented concepts and frameworks in practice.’ - Dr Natalia Yannopoulou, Senior Lecturer, Newcastle University Business School, UK

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Eagle, Lynne/ Dahl, Stephan/ Czarnecka, Barbara/ Lloyd, Jenny
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 1
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 20277576-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,24
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 5
Librería
firstbookstore
(New Delhi, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-96707

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 45,55
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 2
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-39668

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 46,05
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 2
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB39668

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 46,09
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 12
Librería
Rem Distributors
(NORWALK, CT, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Estado de la sobrecubierta: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Nº de ref. de la librería EXC_9780415507714_T&F0912_40

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Editorial: Taylor and Francis 2014-08-12, London (2014)
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos paperback Cantidad: 5
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Taylor and Francis 2014-08-12, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415507714

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,46
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,28
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 5
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSBNEW-96707

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Lynne Eagle
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Cantidad: 2
Librería
Basi6 International
(Irving, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. New, US edition. Excellent Customer Service. Nº de ref. de la librería ABEUSA-39668

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,53
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Lynne Eagle, Stephan Dahl, Barbara Czarnecka
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations.This textbook also benefits from a companion website which includes a comprehensive instructor s guide with PowerPoint slides, testbank questions and answer checklists. Nº de ref. de la librería AA69780415507714

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,98
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Lynne Eagle, Stephan Dahl, Barbara Czarnecka
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415507715 ISBN 13: 9780415507714
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Taylor Francis Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor s guide with PowerPoint slides, testbank questions and answer checklists. Nº de ref. de la librería AA69780415507714

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 49,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda