The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

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9780415507424: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
Reseña del editor:

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society.

This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.

Key features of the interactive e-textbook:

• Anytime, anywhere access via VitalSource’s Bookshelf; the most used eTextbook platform in the world
• End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts
• Audio chapter introductions from the author 
• Note taking and sharing functionalities
• Clickable definitions for key terms
• Hyperlinked further reading with links to key websites selected by the author
• A full color version of the text.

Available Instructor Resources:

• An instructor manual
• An image bank drawn from the text
• A video playlist with complementary discussion questions
• Chapter-by-chapter slides which instructors can adapt and integrate with their teaching
• Web links to useful websites and further reading

Visit RoutledgeInteractive.com where instructors can register to access the instructor resources for free.

Biografía del autor:

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.

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Perloff, Richard M.
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Descripción Routledge. Estado de conservación: New. 0415507421 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería SO9780415507424

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Descripción Taylor Francis Ltd, United Kingdom, 2013. Mixed media product. Estado de conservación: New. 5th Revised edition. 234 x 188 mm. Language: English . Brand New Book. With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.Key features of the interactive e-textbook: * Anytime, anywhere access via VitalSource s Bookshelf; the most used eTextbook platform in the world * End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts * Audio chapter introductions from the author * Note taking and sharing functionalities * Clickable definitions for key terms * Hyperlinked further reading with links to key websites selected by the author * A full color version of the text. Available Instructor Resources: * An instructor manual * An image bank drawn from the text * A video playlist with complementary discussion questions * Chapter-by-chapter slides which instructors can adapt and integrate with their teaching * Web links to useful websites and further reading Visit where instructors can register to access the instructor resources for free. Nº de ref. de la librería LIB9780415507424

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Descripción Routledge 2013-08-08, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01269376

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Descripción Routledge, 2013. Estado de conservación: New. 2013. 5th Edition. Paperback. Series: Routledge Communication Series. Num Pages: 568 pages, 6 black & white tables, 78 black & white halftones, 26 black & white line drawings. BIC Classification: GTC; JMH. Category: (G) General (US: Trade). Dimension: 235 x 190 x 26. Weight in Grams: 970. . . . . . . Nº de ref. de la librería V9780415507424

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Descripción Paperback. Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería OA9780415507424

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Descripción Taylor Francis Ltd, United Kingdom, 2013. Mixed media product. Estado de conservación: New. 5th Revised edition. 234 x 188 mm. Language: English . Brand New Book. With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. This package includes a free one-year subscription to an enhanced Interactive eTextbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.Key features of the interactive e-textbook: * Anytime, anywhere access via VitalSource s Bookshelf; the most used eTextbook platform in the world * End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts * Audio chapter introductions from the author * Note taking and sharing functionalities * Clickable definitions for key terms * Hyperlinked further reading with links to key websites selected by the author * A full color version of the text. Available Instructor Resources: * An instructor manual * An image bank drawn from the text * A video playlist with complementary discussion questions * Chapter-by-chapter slides which instructors can adapt and integrate with their teaching * Web links to useful websites and further reading Visit where instructors can register to access the instructor resources for free. Nº de ref. de la librería LIB9780415507424

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