Marketing the Arts: A Fresh Approach

ISBN 13: 9780415496865

Marketing the Arts: A Fresh Approach

4,25 valoración promedio
( 8 valoraciones por Goodreads )
 
9780415496865: Marketing the Arts: A Fresh Approach

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

 

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

 

  • The importance of arts consumption and its social dimensions
  • The importance of the aesthetic experience itself, and how to research it
  • Arts policy development
  • The art versus commerce debate
  • The role of the arts marketer as market-maker
  • The artist as brand or entrepreneur

 

This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Daragh O’Reilly is a Lecturer in Marketing at the University of Sheffield, UK. His current research interests include arts marketing and branding.

Finola Kerrigan is a Lecturer in Marketing at King’s College London, UK. She researches arts marketing and has published a number of books and articles in international journals.

Review:

"Using an arts-centered perspective, the book presents an up-to-date discussion of arts marketing by leading scholars in the field."

Laurie A. Meamber, George Mason University, USA

"We are in the midst of an arts marketing revolution and here is a collection that challenges and informs us. This anthology of essays is certainly a most welcome addition to a forward looking agenda on the subject and is an essential reading for scholars and practitioners alike. Darragh O’Reilly, Finola Kerrigan and various other contributors deserve our thanks and appreciation."

Alladi Venkatesh, Professor of Management, University of California, Irvine, USA

"Eclectic, entertaining and exciting, this is a valuable snapshot of a developing field"

Terry O'Sullivan, The Open University, UK

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Editorial: Routledge 2010-04-21 (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descripción Routledge 2010-04-21, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BER-00072499

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Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst s For the Love of God , Liverpool s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. Nº de ref. de la librería AAU9780415496865

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Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst s For the Love of God , Liverpool s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. Nº de ref. de la librería AAU9780415496865

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Editorial: Taylor & Francis Ltd (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descripción Taylor & Francis Ltd, 2010. Estado de conservación: New. 2010. 1st Edition. Paperback. Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Editor(s): O'Reilly, Daragh; Kerrigan, Finola. Num Pages: 328 pages, 25 black & white illustrations, 8 black & white tables, 22 black & white halftones, 3 bla. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 233 x 156 x 17. Weight in Grams: 456. . . . . . . Nº de ref. de la librería V9780415496865

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Editorial: Routledge (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descripción Routledge, 2010. Estado de conservación: New. book. Nº de ref. de la librería ria9780415496865_rkm

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Descripción Taylor & Francis Ltd. Estado de conservación: New. 2010. 1st Edition. Paperback. Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Editor(s): O'Reilly, Daragh; Kerrigan, Finola. Num Pages: 328 pages, 25 black & white illustrations, 8 black & white tables, 22 black & white halftones, 3 bla. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 233 x 156 x 17. Weight in Grams: 456. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415496865

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Editorial: Routledge (2010)
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Descripción Routledge, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780415496865

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O'REILLY, DARAGH; KERRIGAN, FINOLA.
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Descripción Routledge, 2017. Paperback. Estado de conservación: NEW. 9780415496865 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0226014

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Descripción Routledge, 2010. Estado de conservación: New. Nº de ref. de la librería EH9780415496865

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