Marketing the Sports Organisation: Building Networks and Relationships

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9780415453301: Marketing the Sports Organisation: Building Networks and Relationships

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

  • a practical framework for implementing relationship marketing throughout the product and service range
  • an in-depth examination of tools and methods that increase the value of the product for the consumer
  • a genuinely international approach, applicable in all countries
  • detailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

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About the Author:

Alain Ferrand is Professor of Marketing at the University of Poitiers, Director of the Business and Research Centre (CEREGE), Director of the Masters in Sport Organisations Management conducted in French, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome (Italian Olympic Committee - CONI Servizi).

Scott McCarthy has been Chief Executive of the British Judo Association since 2002. Before that he was Chief Executive of the Irish Basketball Association and spent ten years as a Foreign Service Officer for the United States Department of State.

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1.

Alain Ferrand, Scott McCarthy
Editorial: Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415453305 ISBN 13: 9780415453301
Nuevos Paperback Cantidad: 10
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Descripción Taylor Francis Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: * a practical framework for implementing relationship marketing throughout the product and service range * an in-depth examination of tools and methods that increase the value of the product for the consumer * a genuinely international approach, applicable in all countries * detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts. Nº de ref. de la librería AA69780415453301

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Alain Ferrand, Scott McCarthy
Editorial: Taylor and Francis 2008-08-20, London (2008)
ISBN 10: 0415453305 ISBN 13: 9780415453301
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Descripción Taylor and Francis 2008-08-20, London, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415453301

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Ferrand Alain
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ISBN 10: 0415453305 ISBN 13: 9780415453301
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Descripción Routledge, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780415453301_lsuk

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Alain Ferrand, Scott McCarthy
Editorial: Taylor Francis Ltd, United Kingdom (2008)
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Descripción Taylor Francis Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: * a practical framework for implementing relationship marketing throughout the product and service range * an in-depth examination of tools and methods that increase the value of the product for the consumer * a genuinely international approach, applicable in all countries * detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts. Nº de ref. de la librería AA69780415453301

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FERRAND, ALAIN; MCCARTHY, SCOTT.
Editorial: Routledge (2008)
ISBN 10: 0415453305 ISBN 13: 9780415453301
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Herb Tandree Philosophy Books
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Descripción Routledge, 2008. Paperback. Estado de conservación: NEW. 9780415453301 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0182485

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Ferrand Alain
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Descripción 2008. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415453301

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Alain Ferrand
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Descripción Routledge, 2008. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9780415453301

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Descripción Routledge. Estado de conservación: BRAND NEW. BRAND NEW Softcover - 22pp - A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 1978258

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Ferrand, Alain (Author)/ McCarthy, Scott (Author)
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ISBN 10: 0415453305 ISBN 13: 9780415453301
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Revaluation Books
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Descripción Routledge, 2008. Paperback. Estado de conservación: Brand New. 1st edition. 320 pages. 9.21x6.10x0.63 inches. In Stock. Nº de ref. de la librería __0415453305

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Alain Ferrand, Scott McCarthy
Editorial: Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415453305 ISBN 13: 9780415453301
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Descripción Taylor Francis Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: * a practical framework for implementing relationship marketing throughout the product and service range * an in-depth examination of tools and methods that increase the value of the product for the consumer * a genuinely international approach, applicable in all countries * detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts. Nº de ref. de la librería BTE9780415453301

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