Book by LeesMarshment Jennifer
"Sinopsis" puede pertenecer a otra edición de este libro.
'Lees-Marshment is one of the leading scholars in political marketing, and it shows in this comprehensive introduction and analysis of political marketing as theory and practice. For anyone interested in political marketing, this is a must-read' - Jesper Strömbäck, Mid-Sweden University
‘This is a wide-ranging and engrossing introduction to a field that, despite its central importance to much of modern political activity, is still too little understood by all but the initiated minority’ - Roger Mortimore, Director of Political Analysis Ipsos MORI Social Research Institute
"Jennifer Lees-Marshment has written an exceptional, much-needed study on political marketing. Its mixture of marketing theory, applied politics, and pithy case studies makes this an invaluable addition to our understanding of campaigns, elections, and politicking." - Dennis W. Johnson, Professor of Political Management, The George Washington University, and editor of Campaigning for President 2008 (Routledge 2009)Reseña del editor:
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.
Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:
Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Routledge, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0415431298
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Descripción Routledge, 2009. Paperback. Estado de conservación: Brand New. 1st edition. 320 pages. 9.72x6.89x0.67 inches. In Stock. Nº de ref. de la librería __0415431298
Descripción Routledge, 2009. Paperback. Estado de conservación: New. Nº de ref. de la librería P110415431298
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