The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing.
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.
Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.
Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 17,49
De Reino Unido a Estados Unidos de America
Descripción Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780415416696
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580191431
Descripción Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9780415416696
Descripción Condición: New. Nº de ref. del artículo: 594639896
Descripción Hardcover. Condición: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock. Nº de ref. del artículo: __0415416698
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780415416696_lsuk
Descripción HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780415416696
Descripción Condición: New. Nº de ref. del artículo: I-9780415416696
Descripción Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9780415416696
Descripción HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L1-9780415416696