In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fourth edition is revised and updated to include:
An Introduction to Political Communication draws on a range of contemporary examples to show how politicians and political groups communicate.
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Brian McNair is Professor of Journalism & Communication at the university of Strathclyde. He is the author of many books and articles on political media, including The Sociology of Journalism (1998), Journalism & Democracy (2000), Mediated Access (2003), Cultural Chaos (2006) and News & Journalism In the UK (Fourth Edition, 2003).
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Descripción Routledge, 2007. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P11041541069X
Descripción Routledge, 2007. Soft cover. Estado de conservación: New. 4th Edition. Nº de ref. de la librería 7328