Schools in the Spotlight: A Guide to Media Relations for School Governors and Staff

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9780415230612: Schools in the Spotlight: A Guide to Media Relations for School Governors and Staff
Review:

'McClellan and Gann offer sound advice on preparing news releases and establishing effective relationships with press, TV and radio for sharing good news ... The book's strength is in its advice on handling those tricky situations when bad news breaks and the school becomes caught in the hostile searchlights of unwanted media attention.' - Geraldine Brennan, TES

From the Publisher:

What role does a school play in a community and society?
This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.
Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of getting this message across to the wider community. Effective management of a school's image through judicious handling of the media can lead to better results, higher self-esteem for staff and pupils and a greater recognition of a school's contribution to a local community.
This book gives practical guidance on how to identify potential news items and how to convince local newspapers, television and radio organisations to use the story. The book contains many examples of how schools have put comprehensive framework to effective media communication and how to avoid potential pitfalls.

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Gann, Mr Nigel; Gann, Nigel; McClellan, Tim; Mcclellan, Tim
Editorial: Taylor Francis Ltd, United Kingdom (2002)
ISBN 10: 0415230616 ISBN 13: 9780415230612
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Descripción Taylor Francis Ltd, United Kingdom, 2002. Paperback. Estado de conservación: New. New.. 214 x 140 mm. Language: English . Brand New Book. What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school s ethos are discussed together with ways of getting this message across to the wider community. Effective management of a school s image through judicious handling of the media can lead to better results, higher self-esteem for staff and pupils and a greater recognition of a school s contribution to a local community. This book gives practical guidance on how to identify potential news items and how to convince local newspapers, television and radio organisations to use the story. The book contains many examples of how schools have put comprehensive framework to effective media communication and how to avoid potential pitfalls. Nº de ref. de la librería AA69780415230612

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Gann, Mr Nigel; Gann, Nigel; McClellan, Tim; Mcclellan, Tim
Editorial: Routledge (2001)
ISBN 10: 0415230616 ISBN 13: 9780415230612
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Descripción Routledge, 2001. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FT-9780415230612

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Gann, Mr Nigel; Gann, Nigel; McClellan, Tim; Mcclellan, Tim
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Descripción Taylor Francis Ltd, United Kingdom, 2002. Paperback. Estado de conservación: New. New.. 214 x 140 mm. Language: English . Brand New Book. What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school s ethos are discussed together with ways of getting this message across to the wider community. Effective management of a school s image through judicious handling of the media can lead to better results, higher self-esteem for staff and pupils and a greater recognition of a school s contribution to a local community. This book gives practical guidance on how to identify potential news items and how to convince local newspapers, television and radio organisations to use the story. The book contains many examples of how schools have put comprehensive framework to effective media communication and how to avoid potential pitfalls. Nº de ref. de la librería AA69780415230612

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Gann, Mr Nigel; Gann, Nigel; McClellan, Tim; Mcclellan, Tim
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Descripción Routledge, 2001. Paperback. Estado de conservación: NEW. 9780415230612 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0706997

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Gann, Mr Nigel; Gann, Nigel; McClellan, Tim; Mcclellan, Tim
Editorial: Taylor and Francis (2002)
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Descripción Taylor and Francis, 2002. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415230612

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Descripción Routledge, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0415230616

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Descripción Routledge, 2001. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0415230616

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Descripción 2001. Paperback. Estado de conservación: New. 1st. 140mm x 8mm x 214mm. Paperback. What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to deve.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 128 pages. 0.177. Nº de ref. de la librería 9780415230612

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Descripción Routledge, 2001. Paperback. Estado de conservación: New. 13.8 x 21.6 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Nº de ref. de la librería MM-60485854

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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804152306121.0

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