As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing. Through an analysis of buyer behaviour, all the key processes are examined in detail. They include: supplier relations; supplier networks; organization of purchasing; and communication. Five case studies illustrate how these techniques work in practice. This view of purchasing should be of interest to students of consumer behaviour, marketing and organizational studies.
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Descripción Routledge, London, 1994. Paperback. Estado de conservación: Good. Paperback in good condition. Covers are lightly marked, scored and edge worn. Light vertical creases on spine. Page block is lightly marked. Pencil and light marks on some pages. Pages smell slightly of smoke, but text remains clear throughout. Binding is sound. HCW. Used. Nº de ref. de la librería 441729
Descripción Routledge, 1994. Large Paperback. Estado de conservación: Very Good. Ex College library with bookplate and stamps. In clear protective cover. Nº de ref. de la librería B600193