Desperately Seeking the Audience

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9780415052702: Desperately Seeking the Audience
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Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions.
Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways.

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1.

Ang, Ien; Ang Ien
Editorial: Routledge (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Paperback Cantidad: 1
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Ergodebooks
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Descripción Routledge, 1991. Paperback. Estado de conservación: New. Nº de ref. de la librería SONG041505270X

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Ang, Ien; Ang Ien
Editorial: Routledge 1991-03 (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Cantidad: 5
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Descripción Routledge 1991-03, 1991. Estado de conservación: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LSI-06933917

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Ang, Ien; Ang Ien
Editorial: Taylor Francis Ltd, United Kingdom (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Taylor Francis Ltd, United Kingdom, 1991. Paperback. Estado de conservación: New. New.. 228 x 156 mm. Language: English . Brand New Book. Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault s theory of power/knowledge to scrutinize television s desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the people meter as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways. Nº de ref. de la librería AAZ9780415052702

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Ang, Ien; Ang Ien
ISBN 10: 041505270X ISBN 13: 9780415052702
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804150527020000000

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Ang, Ien; Ang Ien
Editorial: Taylor Francis Ltd, United Kingdom (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Taylor Francis Ltd, United Kingdom, 1991. Paperback. Estado de conservación: New. New.. 228 x 156 mm. Language: English . Brand New Book. Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault s theory of power/knowledge to scrutinize television s desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the people meter as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways. Nº de ref. de la librería AAZ9780415052702

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Ang, Ien; Ang Ien
Editorial: Taylor & Francis Ltd 1991-03-21, London (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos paperback Cantidad: > 20
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción Taylor & Francis Ltd 1991-03-21, London, 1991. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415052702

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Ang, Ien; Ang Ien
Editorial: Routledge (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Cantidad: 1
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Books2Anywhere
(Fairford, GLOS, Reino Unido)
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Descripción Routledge, 1991. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780415052702

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Ang, Ien; Ang Ien
Editorial: Routledge (2016)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Paperback Cantidad: 1
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Ria Christie Collections
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Descripción Routledge, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780415052702_lsuk

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Ang, Ien; Ang Ien
Editorial: Routledge (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Cantidad: > 20
Impresión bajo demanda
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Books2Anywhere
(Fairford, GLOS, Reino Unido)
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Descripción Routledge, 1991. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9780415052702

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Ang, Ien; Ang Ien
Editorial: Taylor & Francis Ltd (1991)
ISBN 10: 041505270X ISBN 13: 9780415052702
Nuevos Tapa blanda Primera edición Cantidad: 1
Librería
Valoración
[?]

Descripción Taylor & Francis Ltd, 1991. Estado de conservación: New. Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting, particularly in the field of ratings research. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1D; 1KBB; KNTD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 160 x 233 x 12. Weight in Grams: 314. . 1991. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780415052702

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