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Sinopsis
How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboardsto online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligationto expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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Reseña del editor
How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboardsto online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligationto expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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- EditorialHoughton Mifflin (Academic)
- Año de publicación1999
- ISBN 10 0395870771
- ISBN 13 9780395870778
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas490
- Contacto del fabricanteno disponible
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Media Today: An Introduction to Mass Communication
Publicado por
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today : An Introduction to Mass Communication
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CENGAGE Learning, 1998
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today: An Introduction to Mass Communication
Publicado por
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
Antiguo o usado
paperback
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paperback. Condición: Very Good. Light shelf wear. Else clean and tight. Nº de ref. del artículo: mon0000131156
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Media Today: An Introduction to Mass Communication
Publicado por
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
Antiguo o usado
paperback
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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Media Today: An Introduction to Mass Communication
Publicado por
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
Antiguo o usado
paperback
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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paperback. Condición: Fine. Almost new book. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10696858
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Media Today: An Introduction to Mass Communication
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Houghton Mifflin Company, Boston, MA, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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