The New Managerial Economics

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9780395828359: The New Managerial Economics

Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.

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About the Author:

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

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Boyes, William
Editorial: South-Western College Pub 2003-04-01 (2003)
ISBN 10: 039582835X ISBN 13: 9780395828359
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Descripción South-Western College Pub 2003-04-01, 2003. Hardcover. Estado de conservación: New. 039582835X BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. de la librería Z039582835XZN

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Boyes, William
Editorial: South-Western College Pub
ISBN 10: 039582835X ISBN 13: 9780395828359
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Descripción South-Western College Pub. Estado de conservación: New. New. This is a brand new book!. Nº de ref. de la librería Z1-K-010-00965

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William Boyes
Editorial: South-Western College Pub (2003)
ISBN 10: 039582835X ISBN 13: 9780395828359
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Descripción South-Western College Pub, 2003. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M039582835X

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William Boyes
Editorial: South-Western College Pub (2003)
ISBN 10: 039582835X ISBN 13: 9780395828359
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Descripción South-Western College Pub, 2003. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX039582835X

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