That's Disgusting: Unraveling the Mysteries of Repulsion

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9780393344165: That's Disgusting: Unraveling the Mysteries of Repulsion

“A lively look at all things revolting.”―New York Times

Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating?

In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits―from food preferences and sexual attraction to moral codes and political ideology―by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful―sometimes disturbing―insights into the fabric of society.

Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man’s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed―a la Lady Macbeth―can help you feel less guilty.

What makes That’s Disgusting so remarkable is Herz’s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as “normal”? And how might politicians and marketers use disgust to manipulate us?

Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That’s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. 9 illustrations

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About the Author:

Rachel Herz PhD is a psychologist specializing in smell and emotion. She teaches at Brown University and Boston College, is a professional consultant, and serves as an expert witness in court cases. The author of The Scent of Desire and That's Disgusting, she lives in Rhode Island.

From Booklist:

If a visceral response triggers memory, then readers are unlikely to forget Herz’s paean to yuckiness. Whether she’s writing about the notion of cleaning up somebody else’s bodily fluids or sleeping in a bed where someone died the night before, Herz pulls no slime-covered punches. Why might we want to know the what, the why, and the wherefore of our response to nauseating stuff? Because it is important. Because everybody, from youngsters on up, has to be taught that contact with certain things—such as a coworker’s soggy, used handkerchief or an unflushed toilet—should be avoided. Yup. Disgust, the psychologist says, must be taught. It is the only emotion that requires instruction. And we must learn it in order to avoid myriad things in which unseen yet life-threatening hazards reside. Beyond that, there is moral disgust, which we feel when others overstep the boundaries of acceptable behavior. Everyone’s disgust threshold is unique, and it changes throughout life. Although overly sensitive readers may be cautioned, for goodness’ sake, don’t miss Herz’s informative, entertaining book. --Donna Chavez

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Rachel Herz
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Descripción WW Norton Co, United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating? In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits-from food preferences and sexual attraction to moral codes and political ideology-by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful-sometimes disturbing-insights into the fabric of society. Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed-a la Lady Macbeth-can help you feel less guilty. What makes That s Disgusting so remarkable is Herz s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as normal ? And how might politicians and marketers use disgust to manipulate us? Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. Nº de ref. de la librería POW9780393344165

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Descripción WW Norton Co, United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating? In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits-from food preferences and sexual attraction to moral codes and political ideology-by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful-sometimes disturbing-insights into the fabric of society. Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed-a la Lady Macbeth-can help you feel less guilty. What makes That s Disgusting so remarkable is Herz s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as normal ? And how might politicians and marketers use disgust to manipulate us? Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. Nº de ref. de la librería POW9780393344165

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Descripción WW Norton Co, United States, 2013. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating? In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits-from food preferences and sexual attraction to moral codes and political ideology-by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful-sometimes disturbing-insights into the fabric of society. Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed-a la Lady Macbeth-can help you feel less guilty. What makes That s Disgusting so remarkable is Herz s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as normal ? And how might politicians and marketers use disgust to manipulate us? Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. Nº de ref. de la librería BTE9780393344165

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Descripción WW Norton & Co. Paperback. Estado de conservación: new. BRAND NEW, That's Disgusting: Unraveling the Mysteries of Repulsion, Rachel Herz, Why do we watch horror movies? What is the best way to persuade someone to quit smoking? Why are we more likely to buy a given item if an attractive person has just touched it? And what on earth is the appeal of competitive eating? In this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits-from food preferences and sexual attraction to moral codes and political ideology-by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful-sometimes disturbing-insights into the fabric of society. Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man's scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed-a la Lady Macbeth-can help you feel less guilty. What makes That's Disgusting so remarkable is Herz's ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing? Is there such a thing as "normal"? And how might politicians and marketers use disgust to manipulate us? Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That's Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. Nº de ref. de la librería B9780393344165

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