An auto industry analyst offers a fast-paced, accessible probe of the struggle for success in the world auto market, focusing on GM, Toyota, and Volkswagen, showing how their fortunes affect the world's total economy. 35,000 first printing. $35,000 ad/promo. Tour.
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A top securities analyst's savvy, if impressionistic, audit of the trio of multinational manufacturers she expects to rule the automotive world well into the 21st century. While some Motown watchers might quarrel with one or more of her choices for a Global Big Three (America's General Motors, Germany's Volkswagen, Japan's Toyota), Keller (Rude Awakening, 1989) points out that each still dominates its domestic market, has displayed a capacity for productive innovation, possesses vast resources, faces unique challenges, and is dealing with self- induced organizational trauma defined by corporate culture as well as nationality. Moreover, the author leaves little doubt that the industrial giants she has singled out are as much on a collision course with an uncertain future as with one another. Having provided brief up-to-the-minute histories of her exemplars, Keller assesses their prospects in anecdotal detail. Although all three are under more-or-less new management, GM, the author notes, has yet to realize the full benefit of less adversarial labor relations, while the shogunate-styled Toyota seems unwilling or unable to grant offshore affiliates the autonomy that could make them genuinely local enterprises. As far as VW is concerned, Keller argues that partial ownership by Lower Saxony (the state in which the company is headquartered) and aberrant governance procedure have not only inflated costs but also led to unfortunate decisions on technology. In the meantime, she cautions, the environmental movement, the opening of potentially lucrative outlets like mainland China, and allied developments promise to increase the risks incurred by automotive executives who confuse change with progress. An informed observer's informative progress report on some possible winners in a socioeconomic rivalry of supranational consequences. -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.From Publishers Weekly:
Keller ( Rude Awakening: The Rise, Fall and Struggle for Recovery of General Motors ), is an auto industry financial analyst who clearly knows the field and enjoys writing about it. Her newest book is a fast-paced account of the triumphs and failures of three of the world's largest car manufacturers, and an examination of the challenges they face. Keller provides readers with a brief history of GM, Toyota and Volkswagen and outlines how each company reached the top of its market. She then moves on to give a detailed and--in the case of GM--riveting, behind-the-scenes description of how and why the top figures at all three car companies were replaced during the past two years. GM and Volkswagen come in for particular criticism from Keller, centering mainly on the way each allowed its dominant (and profitable) market position to erode. And Keller makes it clear that while Toyota has avoided the spectacular money-losing years recently reported by GM and Volkswagen, the company faces a difficult future due in part to economic and social problems confronting all of Japan. While Keller is extremely critical of the previous leadership of GM, she concludes her enjoyable industry study with the prediction that the changes being implemented by the new GM regime make the company the most likely candidate to succeed as the strongest auto maker of the 21st century.
Copyright 1993 Reed Business Information, Inc.
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Descripción Currency Doubleday, 1993. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX038546777X
Descripción Currency Doubleday, 1993. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 038546777X
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97803854677731.0
Descripción Currency Doubleday, 1993. Hardcover. Estado de conservación: New. Nº de ref. de la librería P11038546777X