Fred Vogelstein Dogfight

ISBN 13: 9780374921682

Dogfight

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9780374921682: Dogfight

Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

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About the Author:

Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the tech and media industries. He has been a staff writer for Fortune, The Wall Street Journal, and U.S. News & World Report. His work has also appeared in The New York Times Magazine, The Los Angeles Times, and The Washington Post.

From Booklist:

The smartphone and tablet computer have revolutionized personal computing to such an extent that they have caused waves of disruptions across numerous industries, decimating sales of laptops and giving consumers more choices than ever to have TV, movies, and the Internet on their own terms. The PC platform wars of the 1990s between Apple and Microsoft Windows may mirror the current fight for dominance over the smartphone market between Apple’s iPhone and Google’s Android, but today the stakes are higher and the battle more personal, to the extent where the fight has become “one of the nastiest, longest, and most public business battles in a generation.” Vogelstein, a contributing editor for Wired magazine in San Francisco, dissects the boardroom meetings, technological hurdles, product unveilings, courtroom battles, backstabbing, temper tantrums, and even the effect that Steve Jobs’ illness and untimely death has had on the rapidly changing landscape of mobile computing as well as on Apple’s prospects going forward. He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader. --David Siegfried

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Fred Vogelstein
ISBN 10: 0374921687 ISBN 13: 9780374921682
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Descripción Fsg Adult, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. Nº de ref. de la librería AAC9780374921682

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FRED VOGELSTEIN
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ISBN 10: 0374921687 ISBN 13: 9780374921682
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Descripción Fsg Adult, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. Nº de ref. de la librería AAC9780374921682

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Descripción Farrar Straus Macmillan US Okt 2013, 2013. Taschenbuch. Estado de conservación: Neu. Neuware - Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. 320 pp. Englisch. Nº de ref. de la librería 9780374921682

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Fred Vogelstein
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Descripción Farrar Straus Macmillan US Okt 2013, 2013. Taschenbuch. Estado de conservación: Neu. Neuware - Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. 320 pp. Englisch. Nº de ref. de la librería 9780374921682

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Fred Vogelstein
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ISBN 10: 0374921687 ISBN 13: 9780374921682
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Descripción Farrar Straus Macmillan US Okt 2013, 2013. Taschenbuch. Estado de conservación: Neu. Neuware - Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. 320 pp. Englisch. Nº de ref. de la librería 9780374921682

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Fred Vogelstein
Editorial: Farrar Straus Macmillan US Okt 2013 (2013)
ISBN 10: 0374921687 ISBN 13: 9780374921682
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Descripción Farrar Straus Macmillan US Okt 2013, 2013. Taschenbuch. Estado de conservación: Neu. Neuware - Behind the bitter rivalry between Apple and Google - and how its reshaping the way we think about technology. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come from. 320 pp. Englisch. Nº de ref. de la librería 9780374921682

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