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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) - Tapa blanda
Sinopsis
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.
The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.
This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.
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Acerca del autor
Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.
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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
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Taylor & Francis Ltd, 2022
ISBN 10: 0367725932
ISBN 13: 9780367725938
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Naming and Framing
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empiricalinsights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholarsin multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication. 122 pp. Englisch. Nº de ref. del artículo: 9780367725938
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Naming and Framing (Routledge Studies in Multimodality)
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Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities
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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities (Paperback or Softback)
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Routledge 8/29/2022, 2022
ISBN 10: 0367725932
ISBN 13: 9780367725938
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Naming and Framing (Routledge Studies in Multimodality)
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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
Publicado por
Taylor & Francis Ltd, 2022
ISBN 10: 0367725932
ISBN 13: 9780367725938
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9780367725938
Cantidad disponible: Más de 20 disponibles