Managing Digital Transformation: Understanding the Strategic Process - Tapa blanda

 
9780367441975: Managing Digital Transformation: Understanding the Strategic Process
Tapa blanda
ISBN 10: 0367441977 ISBN 13: 9780367441975
Editorial: Routledge, 2021

Sinopsis

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

  • an overview on how leading companies plan and implement digital transformation

  • interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation

  • research and case studies on the digitalization of small and medium-sized companies

  • cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation

  • tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits

Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy.

Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

De la contraportada

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367441977
ISBN 13 
9780367441975
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
296
Editor
Hinterhuber Andreas, Vescovi Tiziano, Checchinato Francesca
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780367442682: Managing Digital Transformation: Understanding the Strategic Process

Edición Destacada

ISBN 10:  036744268X ISBN 13:  9780367442682
Editorial: Routledge, 2021
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