The Smarter Screen: Surprising Ways To Influence and Improve Online Behaviour

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9780349410395: The Smarter Screen: Surprising Ways To Influence and Improve Online Behaviour
From the Publisher:

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

About the Author:

Shlomo Benartzi (Author)
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.

Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.

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Benartzi, Shlomo; Lehrer, Jonah
Editorial: Piatkus 06/10/2015 (2015)
ISBN 10: 0349410399 ISBN 13: 9780349410395
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Descripción Piatkus 06/10/2015, 2015. Paperback. Estado de conservación: New. New Book In Stock, All orders dispatched same day from our UK warehouse,book cover may vary. Trusted Bucks Retailer, Est 2000.Visit our Abe store. Happy reading :). Nº de ref. de la librería 9780349410395

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Benartzi, Shlomo; Lehrer, Jonah
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Descripción Little, Brown Book Group, United Kingdom, 2015. Paperback. Estado de conservación: New. 237 x 158 mm. Language: English . Brand New Book. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it s so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business s online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Nº de ref. de la librería AA29780349410395

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Benartzi, Shlomo; Lehrer, Jonah
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Descripción Little, Brown Book Group, United Kingdom, 2015. Paperback. Estado de conservación: New. 237 x 158 mm. Language: English . Brand New Book. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it s so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business s online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Nº de ref. de la librería AA29780349410395

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Descripción 2015. Paperback. Estado de conservación: New. 155mm x 235mm x. Paperback. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to und.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.334. Nº de ref. de la librería 9780349410395

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Descripción Little, Brown Book Group. Paperback. Estado de conservación: new. BRAND NEW, The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online, Shlomo Benartzi, Jonah Lehrer, The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Nº de ref. de la librería B9780349410395

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Descripción Piatkus Books, 2015. Estado de conservación: New. A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. Num Pages: 256 pages, Some black & white integrated illustrations. BIC Classification: KCK; KJE; KJSM; UYZG. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 21. Weight in Grams: 334. . 2015. Paperback. . . . . . Nº de ref. de la librería V9780349410395

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Benartzi, Shlomo; Lehrer, Jonah
Editorial: Piatkus Books
ISBN 10: 0349410399 ISBN 13: 9780349410395
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Descripción Piatkus Books. Estado de conservación: New. A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. Num Pages: 256 pages, Some black & white integrated illustrations. BIC Classification: KCK; KJE; KJSM; UYZG. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 21. Weight in Grams: 334. . 2015. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780349410395

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