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Sinopsis
The first years of the new millennium have clearly pointed to the need to prepare for the non-preparable. The dangers of failing to prepare were shown in the aftermath of an insane race on the world's stock markets. ICT and telecom shares hit new highs every week, but a year later they hit historical lows. Could the downturn have been foreseen and prepared for, and thus even capitalized on? We believe so. Much of what happened was not unthinkable: it could have been imagined with the use of scenario planning. In this book, we introduce the thinking behind scenario planning and provide our readers with some concepts, models and tools to take back to their own companies. It is based on almost two decades of experience of scenario planning as a strategic tool, where we as consultants have guided multinationals and medium-sized companies as well as governments and non-governmental organizations in these approaches.
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MATS LINDGREN is senior partner and managing director of Kairos Future, the leading futures consultancy in Scandinavia, and head of its futures research division. He is a frequent speaker on several topics, author of more than a dozen books in Swedish, and co-author of Beyond Mobile, published by Palgrave Macmillan in 2002. He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments. HANS BANDHOLD is a senior partner at Kairos Future, and head of its strategy division. He has broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab - a unique setting where executives together with futurists and strategists identify and evaluate strategies that meet future demands.
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Scenario Planning: The Link Between Future and Strategy
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