This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies
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JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UKReview:
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter!and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK 'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK 'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
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Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Nº de ref. de la librería CHL1959876
Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. de la librería CHL2037952
Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Good. Sent within 24 hours. Expedited UK delivery available. Nº de ref. de la librería BBI1862297
Descripción Paperback. Estado de conservación: Good. Nº de ref. de la librería PL01549322B
Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Very Good. E-Business: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780333949146
Descripción Palgrave Macmillan, 2002. Estado de conservación: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Nº de ref. de la librería 3631393
Descripción Estado de conservación: very good. 621 Gramm. Nº de ref. de la librería M00333949145-V