'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter…and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK
'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK
'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Very Good. E-Business: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780333949146
Descripción Palgrave Macmillan, 2002. Paperback. Estado de conservación: Good. Sent within 24 hours. Expedited UK delivery available. Nº de ref. de la librería BBI1862297
Descripción Palgrave Macmillan, 2002. Estado de conservación: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Nº de ref. de la librería 3631393
Descripción Palgrave, 2002. Paperback. Estado de conservación: Good. Good condition, some are ex-library and can have markings. Nº de ref. de la librería GD-227-54-3953303
Descripción Palgrave, 2002. Paperback. Estado de conservación: Very Good. Very good. Nº de ref. de la librería HH-227-54-3953303