Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR006734582
Descripción South-Western, Div of Thomson Learning. Paperback. Estado de conservación: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Nº de ref. de la librería G0324834276I3N00
Descripción South-Western, Div of Thomson Learning, 2009. Estado de conservación: Very Good. International ed. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP17192654
Descripción South-Western Cengage Learning, Mason, OH, USA, 2010. Soft Cover. Estado de conservación: Very Good. VERY GOOD softcover, no marks in text, uncreased spine, clean exterior. Nº de ref. de la librería 077190
Descripción South-Western, 2010. Soft cover. Estado de conservación: Fine. Paperback, fine condition. Nº de ref. de la librería 3003