Consumer Behavior, International Edition (Fifth Edition)

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9780324834277: Consumer Behavior, International Edition (Fifth Edition)
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Reseña del editor:

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Reseña del editor:

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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Wayne Hoyer (author), Deborah J. MacInnis (author)
Publicado por Cengage Learning 2009-05-02, United States |United Kingdom (2009)
ISBN 10: 0324834276 ISBN 13: 9780324834277
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Descripción Cengage Learning 2009-05-02, United States |United Kingdom, 2009. paperback. Condición: New. Nº de ref. del artículo: 9780324834277

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Wayne Hoyer
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ISBN 10: 0324834276 ISBN 13: 9780324834277
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