This eighth edition case book includes 30 all new cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text.Furthermore, the matrix lists each chapter in the main textbook, "Strategic Management: Competitiveness and Globalization, Cases, Eighth Edition", which provides the best fit for teaching each case. While most of the cases cover well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. Also included are cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the case notes.
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Descripción Cengage Learning, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1. 3M: Cultivating Core Competency. 2. A-1 Lanes and the Currency Crisis of the East Asian Tigers. 3. Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel. 4. Amd vs Intel: Competitive Challenges. 5. Boeing: Redefining Strategies to Manage the Competitive Market. 6. Capital One: The American Credit Card Company's Growth Strategies. 7. Carrefour in Asia. 8. Dell: From a Low Cost PC Maker to an Innovative Company. 9. Governing the House of the Mouse: Corporate Governance at Disney, 19842006. 10. Ford Motor Company. 11. Jack Welch and Jeffrey Immelt: Continuity and Change in Strategy, Style and Culture at GE. 12. The Home Depot. 13. China's Home Improvement Market: Should Home Depot Enter or Will It Have a Late-mover (Dis)advantage? 14. Huawei: Cisco's Chinese Challenger. 15. ING Direct: Rebel in the Banking Industry. 16. JetBlue Airways: Challenges Ahead. 17. Corporate Governance at Knight Transportation Inc. 18. Lufthansia: Going Global, but Howto Manage Complexity? 19. Microsoft's Diversification Strategy. 20. Nestl: Sustaining Growth in Mature Markets. 21. Netflix. 22. PenAgain: An Entrepreneur Seeks the Holy Grail of Retailing. 23. PSA Peugeot Citron: Strategic Alliances for Competitive Advantage? 24. Sun Microsystems. 25. Teleflex Canada: A Culture of Innovation. 26. Tyco International--A Case of Corporate Malfeasance. 27. Vodafone: Out of Many, One. 28. Wal-Mart Stores, Inc. 29. WD-40 Company: The Squeak, Smell, and Dirt Business. Nº de ref. de la librería ABE_book_new_0324581130
Descripción Cengage Learning, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0324581130
Descripción South-Western College Pub, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P110324581130
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Descripción Cengage South-Western. Soft cover. Estado de conservación: New. New, 8th Edition, International Edition, Different Title (The Management of Strategy Cases), Same Content, Missing Chapter 3,6,9,17 and 21. Nº de ref. de la librería 0324581130
Descripción South-Western College Pub. PAPERBACK. Estado de conservación: New. 0324581130 Brand new book. STUDENT US EDITION. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully. Nº de ref. de la librería SKU8000462
Descripción South-Western Pub, 2008. Paperback. Estado de conservación: Brand New. 8th edition. 400 pages. 10.00x7.75x0.75 inches. In Stock. Nº de ref. de la librería 0324581130