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9780324539691: Entrepreneurship: A Process Perspective
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Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE, 2e equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.

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  • EditorialSouth-Western
  • Año de publicación2007
  • ISBN 10 032453969X
  • ISBN 13 9780324539691
  • EncuadernaciónTapa blanda
  • Número de páginas496
  • Valoración
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Baron, R and Shane, S. A.
Publicado por South-Western (2007)
ISBN 10: 032453969X ISBN 13: 9780324539691
Antiguo o usado Tapa blanda Cantidad disponible: 1
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Anybook.com
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Descripción Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780324539691. Nº de ref. del artículo: 3702570

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Shane, Scott
Publicado por South-Western (2007)
ISBN 10: 032453969X ISBN 13: 9780324539691
Antiguo o usado Paperback Cantidad disponible: 2
Librería:
WorldofBooks
(Goring-By-Sea, WS, Reino Unido)

Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007179317

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