This text offers clear, concise, and practical real world treatment of financial management with the assumption that students have little prior knowledge of financial concepts. Written by a former CFO, this book includes cross-functional coverage of the agendas and biases decision makers across the firm may bring to a financial proposal. Advanced math is eliminated from the theory sections and everyday math is geared towards the ability of the typical business student. Numerous worked-out examples and graphical and intuitive presentations support quantitative material.
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William R. Lasher has a unique background spanning both education and practice in finance. Prior to entering full-time academics, he worked for Texas Instruments, Harris Corporation, and the Pacific Telesis organization. He has held positions as a planner, a controller, and a subsidiary CFO. While working in industry, Lasher served as an adjunct professor at the University of Dallas, the University of Texas at Dallas, and Golden Gate University in San Francisco. He moved into education full time in 1988 by joining the faculty at Nichols College.
Professor Lasher has a BS and an MBA from Columbia University, received his PhD from Southern Methodist University, and is a certified public accountant. He has also published books on business planning, franchising, and the strategic management of small firms.
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