Introduction to Business with Business Plan Booklet CD-ROM and InfoTrac College Edition

 
9780324064742: Introduction to Business with Business Plan Booklet CD-ROM and InfoTrac College Edition

This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Its practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business Online" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.

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About the Author:

Jeff Madura serves as the SunTrust Bank Professor of Finance at Florida Atlantic University. The recipient of multiple awards for excellence in teaching and research, Dr. Madura has written several successful finance texts, including FINANCIAL MARKETS AND INSTITUTIONS. His research on international finance has been published in numerous journals, including JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS; JOURNAL OF MONEY, CREDIT AND BANKING; FINANCIAL MANAGEMENT; JOURNAL OF FINANCIAL RESEARCH; and FINANCIAL REVIEW. Dr. Madura has served as a consultant for international banks, securities firms, and other multinational corporations. In addition, he is a former director of the Eastern Finance Association and a former director and president of the Southern Finance Association. He earned his B.S. and M.A. from Northern Illinois University and his D.B.A. from Florida State University.

Review:

I feel that this text is excellent overall. The use of flow charts is wonderful. The language is plain, simple, and very readable. Overall the coverage and organization are both excellent. The features are uniformly wonderful. I particularly enjoyed the real world examples. Business Online and Internet applications are great ideas.

The Madura text is more current in data and relevant information. It is up to date with businesses that are currently doing business and the pictures are current to today's market place. The people in the pictures can be identified with as current business people. This adds credibility and reality to the material. It is a lot easier to teach when students can identify what is taught with reality rather than the abstract. This text goes a long way to help achieving that goal.

Madura has done an overall outstanding job in his presentation of the text with all of the necessary ancillary materials included.

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