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Sinopsis
Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large.
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Críticas
The concepts are presented in a very clear manner and the authors have done an excellent job in gathering real-world applications of the theory. In fact, it is because of all of the practical applications and examples used by the authors that I adopted the book for use in my MBA managerial economics course . The applications are the strong point of this text and the reason I use it."
Reseña del editor
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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Managerial Economics : Applications, Strategy and Tactics
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Cengage South-Western, 2001
ISBN 10: 0324058810
ISBN 13: 9780324058819
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Managerial Economics: Applications, Strategy and Tactics
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South-Western College Pub, 2001
ISBN 10: 0324058810
ISBN 13: 9780324058819
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Managerial Economics: Applications, Strategy and Tactics
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South-Western College Pub, 2001
ISBN 10: 0324058810
ISBN 13: 9780324058819
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Managerial Economics: Applications, Strategy and Tactics
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South-Western College Pub, 2001
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ISBN 13: 9780324058819
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Managerial Economics: Applications, Strategy and Tactics
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Managerial Economics: Applications, Strategy, and Tactics
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South-Western, 2002
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ISBN 13: 9780324058819
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Condición: Gut - gebraucht. 9nd ed. Gebundene Ausgabe Guter Zustand Namenseintrag Zustand: 3, Gut - gebraucht, Gebundene Ausgabe South-Western 9nd ed., 2002 , Managerial Economics: Applications, Strategy, and Tactics, James R. McGuigan , R. Charles Moyer , et al. Nº de ref. del artículo: BU326613
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