Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World - Tapa dura

I really like the premise and focus of the text: marketing in an e-commerce age. Things such as time to market and distance between cultures is quickly diminishing. Yours will be the first texts to point out what we intuitively know but tend to ignore: "The times, they are a changin'." This text is very readable and it is well organized. The examples and accompanying visuals are good and it appears the authors will include the very latest data. The chapters are well written and presented in an easy to understand style. Chapters are very up to date and many excellent examples and illustrations are cited. Your book brings to life marketing concepts through a lot of examples of what actual businesses are doing. That really aids in comprehension, and makes the reading more interesting. Your text offers many interesting company examples and has an edge over Boone and Kurtz. Your boxed features are relatively short ones. Students will more easily read the shorter boxed features rather than the longer ones. Your e-commerce boxes are excellent.

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.