" Will's knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book-economics, gameplay, monetization, analytics and marketing-are important to consider when you're building an F2P game, and Will covers each with an easy-to-digest style." -Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you'll find: * Psychology behind player decisions and the motivations to play* Simple and accessible explanations of the math and economic theories behind F2P, including working examples* Processes for capturing and using player data to improve your game* Marketing tips on positioning your game and attracting players* Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.About the Author:
Will Luton is a designer and consultant in free-to-play games, having worked with companies such as SEGA and Channel 4. He has been making games for over ten years, most recently as creative director at the award-winning studio Mobile Pie. He regularly contributes articles to Gamasutra magazine, Develop magazine and GamesIndustry International, has a BA (Hons) in Computer Games Design and in 2011 was awarded a 30 Under 30 by Develop magazine.
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Descripción New Riders. PAPERBACK. Estado de conservación: New. 0321919017 New Condition. Nº de ref. de la librería NEW4.0151416