Sinopsis
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has
been an industry leader, consultant, and expert in usability, interface, and web
design. Most recently she has been reviewing the research on the psychology of
persuasion and non-conscious decision-making and has been a keynote speaker
on this topic at conferences and for clients. Susan is a national and
international speaker for user experience and usability conferences, most
recently the keynote speaker for the Internet User Experience Conference in
Ann Arbor MI, and an invited speaker for the Usability Professionals
Association, just held in Baltimore MD. She has hundreds of clients, mainly in
the US.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Neuro Web Design: What Makes Them Click? (Voices That...
Imagen de archivo
Neuro Web Design : What Makes Them Click?
Publicado por
Pearson Education, Limited, 2008
ISBN 10: 0321603605
ISBN 13: 9780321603609
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 5017563-75
Comprar usado
EUR 6,14
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0321603605I2N00
Comprar usado
EUR 6,40
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0321603605I4N00
Comprar usado
EUR 6,40
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0321603605I3N00
Comprar usado
EUR 6,40
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0321603605I3N00
Comprar usado
EUR 6,40
Gastos de envío:
GRATIS
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Publicado por
New Riders, 2008
ISBN 10: 0321603605
ISBN 13: 9780321603609
Antiguo o usado
paperback
Original o primera edición
Librería: The Maryland Book Bank, Baltimore, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. 1st Edition. Corners are bent. Used - Good. Nº de ref. del artículo: 8-C-5-0115
Comprar usado
EUR 2,81
Gastos de envío:
EUR 4,06
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click?
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_433681553
Comprar usado
EUR 4,46
Gastos de envío:
EUR 3,25
A Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Neuro Web Design: What Makes Them Click? (Voices That Matter)
Publicado por
New Riders, 2008
ISBN 10: 0321603605
ISBN 13: 9780321603609
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs7704866042
Comprar usado
EUR 1,61
Gastos de envío:
EUR 6,28
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click? (Voices That Matter)
Publicado por
New Riders 23/12/2008, 2008
ISBN 10: 0321603605
ISBN 13: 9780321603609
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780321603609
Comprar usado
EUR 3,73
Gastos de envío:
EUR 5,65
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Neuro Web Design: What Makes Them Click? (Voices That Matter)
Publicado por
New Riders 23/12/2008, 2008
ISBN 10: 0321603605
ISBN 13: 9780321603609
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780321603609
Comprar usado
EUR 3,73
Gastos de envío:
EUR 7,90
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles