Neuro Web Design: What Makes Them Click?

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9780321603609: Neuro Web Design: What Makes Them Click?

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that...’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

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About the Author:

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she hasbeen an industry leader, consultant, and expert in usability, interface, and webdesign. Most recently she has been reviewing the research on the psychology ofpersuasion and non-conscious decision-making and has been a keynote speakeron this topic at conferences and for clients. Susan is a national andinternational speaker for user experience and usability conferences, mostrecently the keynote speaker for the Internet User Experience Conference inAnn Arbor MI, and an invited speaker for the Usability ProfessionalsAssociation, just held in Baltimore MD. She has hundreds of clients, mainly inthe US.

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Susan Weinschenk
Editorial: Pearson Education (US), United States (2009)
ISBN 10: 0321603605 ISBN 13: 9780321603609
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Nº de ref. de la librería AAU9780321603609

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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Nº de ref. de la librería AAU9780321603609

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ISBN 10: 0321603605 ISBN 13: 9780321603609
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Descripción Pearson Education (US), 2009. Estado de conservación: New. 2009. 1st Edition. Paperback. Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. Num Pages: 168 pages, Illustrations. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 230 x 179 x 10. Weight in Grams: 324. . . . . . . Nº de ref. de la librería V9780321603609

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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Nº de ref. de la librería BTE9780321603609

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Descripción Pearson Education (US). Estado de conservación: New. 2009. 1st Edition. Paperback. Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. Num Pages: 168 pages, Illustrations. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 230 x 179 x 10. Weight in Grams: 324. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780321603609

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Descripción Pearson Education 2009-01-08, Berkeley, Calif., 2009. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321603609

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Descripción Pearson Education, 2008. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780321603609

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