Neuro Web Design: What Makes Them Click? (Voices That Matter)

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9780321603609: Neuro Web Design: What Makes Them Click? (Voices That Matter)
From the Publisher:

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

About the Author:

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has been an industry leader, consultant, and expert in usability, interface, and web design. Most recently she has been reviewing the research on the psychology of persuasion and non-conscious decision-making and has been a keynote speaker on this topic at conferences and for clients. Susan is a national and international speaker for user experience and usability conferences, most recently the keynote speaker for the Internet User Experience Conference in Ann Arbor MI, and an invited speaker for the Usability Professionals Association, just held in Baltimore MD. She has hundreds of clients, mainly in the US.

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Weinschenk, Susan
Editorial: Pearson Education (US), United States (2009)
ISBN 10: 0321603605 ISBN 13: 9780321603609
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. 224 x 175 mm. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Nº de ref. de la librería CBL9780321603609

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Weinschenk, Susan
Editorial: Pearson Education (US), United States (2009)
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. 224 x 175 mm. Language: English . Brand New Book. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. Nº de ref. de la librería CBL9780321603609

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Descripción Pearson Education (US) 2008-12-23, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780321603609

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Descripción New Riders Feb 2009, 2009. Taschenbuch. Estado de conservación: Neu. 231x179x15 mm. Neuware - Why does someone decide to buy a product online or register at a website Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective Does the order in which you provide choices have an unconscious effect on which one is chosen Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice. 168 pp. Englisch. Nº de ref. de la librería 9780321603609

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