The Designful Company: How to build a culture of nonstop innovation

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9780321580061: The Designful Company: How to build a culture of nonstop innovation

“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.

This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”

Excerpts from The Designful Company
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From the Back Cover:

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.
Covered in THE DESIGNFUL COMPANY:
- the top 10 "wicked problems" that only design can solve
- a new, broader definition of design
- why designing trumps deciding in an era of change
- how to harness the "organic drivetrain" of value creation
- how aesthetics add nuance to managing
- 16 levers to transform your company
- why you should bring design management inside
- how to assemble an innovation metateam
- how to recognize and reward talent
From the back cover:
The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

About the Author:

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Neumeier, Marty
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls knowing and doing. Yet in today s innovation-driven marketplace, managers need to insert a middle step, called making. Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn t exist before. The reader is challenged to consider the author s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier s whiteboard series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 wicked problems that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the organic drivetrain of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer decide the way forward. Today we have to design the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. Nº de ref. de la librería AAK9780321580061

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Marty Neumeier
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Descripción Pearson Education (US), United States, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls knowing and doing. Yet in today s innovation-driven marketplace, managers need to insert a middle step, called making. Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn t exist before. The reader is challenged to consider the author s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier s whiteboard series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 wicked problems that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the organic drivetrain of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer decide the way forward. Today we have to design the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. Nº de ref. de la librería AAK9780321580061

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