Esta edición ISBN ya no está disponible.Ver todas las copias de esta edición ISBN.
Book by Breakenridge Deirdre K
"Sinopsis" puede pertenecer a otra edición de este libro.
Praise for PR 2.0 "An `easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The `Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0."Maura Mahoney, Senior Director, RCN Metro Optical Networks "P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn't a book filled with simple tips and tricks--it's an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results."Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions "Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend."Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Here's the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You'll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today's Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today's leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today's crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tacticsBetter ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest toolsInteractive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panelPowerful new ways to capture emerging customer desires and needsBiografía del autor:
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional, Putting the Public Back in Public Relations, and PR 2.0: New Media, New Tools, New Audiences.Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción FT Press. Hardcover. Condición: New. 0321510070 Dispatched from London. Nº de ref. del artículo: Z0321510070ZN
Descripción FT Press, 2008. Hardcover. Condición: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9031843
Descripción FT Press, 2008. Hardcover. Condición: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9025152
Descripción FT Press, 2008. Hardcover. Condición: New. 1. Nº de ref. del artículo: DADAX0321510070
Descripción FT Press. Condición: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Nº de ref. del artículo: 0321510070
Descripción FT Press, 2008. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P110321510070