Título: The Brand Gap: Revised Edition
Autor(s): Marty Neumeier
Editor: New Riders
Año de publicación: 2005
Estado: Segunda mano - Bueno
ISBN : 9780321348104
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Descripción Condición: New. Idioma/Language: Inglés. A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Nº de ref. del artículo: 240083
Descripción Condición: Nuevo. The brand gap: revised edition: how to bridge the distance editado por Pearson-prentice hall. Nº de ref. del artículo: 0010279591
Descripción Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: 9780321348104-GDR
Descripción Condición: New. 2005. 2nd. Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288. . . . . . Nº de ref. del artículo: V9780321348104
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: IB-9780321348104
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9780321348104
Descripción Paperback or Softback. Condición: New. The Brand Gap: Revised Edition 0.64. Book. Nº de ref. del artículo: BBS-9780321348104
Descripción Paperback. Condición: Brand New. revised edition. 194 pages. 7.75x5.25x0.75 inches. In Stock. Nº de ref. del artículo: __0321348109
Descripción Taschenbuch. Condición: Neu. Neuware - THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a 'charismatic brand'-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:- the new definition of brand- the five essential disciplines of brand-building- how branding is changing the dynamics of competition- the three most powerful questions to ask about any brand- why collaboration is the key to brand-building- how design determines a customer's experience- how to test brand concepts quickly and cheaply- the importance of managing brands from the inside- 220-word brand glossaryFrom the back cover:Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly 'get it.' This deceptively simple book offers everyone in the company access to 'the most powerful business tool since the spreadsheet.'. Nº de ref. del artículo: 9780321348104
Descripción Condición: New. 2005. 2nd. Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780321348104