The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

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9780316365468: The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

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From the Back Cover:

In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises. Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Ranging from ancient Mesopotamia to Madison Avenue, from Aunt Jemima to Madonna, from Marlboros to McDonald's, Thomas Hine surveys packaging throughout history, exploring how advances in bottles, cans, and boxes have remade products, stores, and modern life. A package is a protector, a friend, and, ultimately, a piece of trash. Packages as small as a pillbox or as large as Walt Disney World play on the emotions, even as they promise predictable satisfactions. With an eye for the profound and the absurd, The Total Package describes the exploits of the oatmeal barons, medicine hucksters, psychologists, engineers, and marketing wizards who have made the art of packaging one of America's dominant contributions to world culture. The Total Package is a fascinating look at the unexpected meanings hidden in the most familiar boxes, bottles, cans, and tubes found in every home. Thomas Hine decodes their secret language in a lively narrative revealing the way we sell our products and ourselves, and changing forever the way we see our increasingly packaged world.

About the Author:

Thomas Hine writes on design, culture, and history. He is the author of five books, including "Populuxe". That title, coined by Hine to describe the styles and enthusiasms of post World War II America, has entered the American idiom and is now included in the American Heritage and Random House dictionaries. From 1973 until 1996, Hine was the architecture and design critic for "The Philadelphia" "Inquirer", where he wrote a weekly column called Surroundings. He has worked as an adviser for museums across the country and contributes frequently to magazines, including "The Atlantic", "Martha" "Stewart Living", "Architectural Record", and others. He lives in Philadelphia.

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Hine, Thomas
Editorial: Back Bay Books 8/25/1997 (1997)
ISBN 10: 0316365467 ISBN 13: 9780316365468
Nuevos Paperback or Softback Cantidad: 10
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BargainBookStores
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Descripción Back Bay Books 8/25/1997, 1997. Paperback or Softback. Estado de conservación: New. The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers. Book. Nº de ref. de la librería BBS-9780316365468

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Thomas Hine
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Descripción Estado de conservación: New. Nº de ref. de la librería ria9780316365468_ing

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Thomas Hine
Editorial: Little, Brown and Company (1998)
ISBN 10: 0316365467 ISBN 13: 9780316365468
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Descripción Little, Brown and Company, 1998. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780316365468

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Descripción Back Bay Books, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0316365467

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Descripción Back Bay Books, Boston, MA, 1997. Trade Paperback. Estado de conservación: New. Clean and tight - unused copy - Excellent!!. Nº de ref. de la librería 000212

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Thomas Hine
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Descripción Little, Brown Company, United States, 1997. Hardback. Estado de conservación: New. New edition. Language: English . Brand New Book ***** Print on Demand *****.An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer s deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today s most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping. Nº de ref. de la librería APC9780316365468

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Thomas Hine
Editorial: Little, Brown Company, United States (1997)
ISBN 10: 0316365467 ISBN 13: 9780316365468
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Descripción Little, Brown Company, United States, 1997. Hardback. Estado de conservación: New. New edition. Language: English . Brand New Book ***** Print on Demand *****. An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer s deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today s most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping. Nº de ref. de la librería APC9780316365468

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Descripción Back Bay Books. Paperback. Estado de conservación: New. 289 pages. Dimensions: 8.3in. x 5.5in. x 0.9in.Todays manufacturers have to create instant desire for their product, and this book shows how they play with peoples minds in an attempt to sell you another bar of soap or a box of cereal. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780316365468

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Descripción Back Bay Books, 1997. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780316365468

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Hine, Thomas
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ISBN 10: 0316365467 ISBN 13: 9780316365468
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Descripción Little, Brown and Company, 1998. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780316365468

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