The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

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9780312425777: The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
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Book by Burr Chandler

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance."--"The Dallas Morning News
"""The Perfect Scent" has drama, unforgettable characters, history, and location."--"Los Angeles Times
""An inside, Hollywoodesque account."--"The New York Times Book Review
""Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle."--Associated Press

"Passionate and captivating."--"The Toronto Star
""An appealing writer and an acute observer, [who] tells his two stories well."--"The Wall Street Journal"
"Filled with fascinating revelations about an industry built on illusions."--"The Kansas City Star"

"Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance."--"The Dallas Morning News

"""The Perfect Scent" has drama, unforgettable characters, history, and location."--"Los Angeles Times

""An inside, Hollywoodesque account."--"The New York Times Book Review

""Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle."--Associated Press

"Passionate and captivating."--"The Toronto Star

""An appealing writer and an acute observer, [who] tells his two stories well."--"The Wall Street Journal"

"Filled with fascinating revelations about an industry built on illusions."--"The Kansas City Star"

Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance. "The Dallas Morning News"

"The Perfect Scent" has drama, unforgettable characters, history, and location. "Los Angeles Times"

An inside, Hollywoodesque account. "The New York Times Book Review"

Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle. "Associated Press"

Passionate and captivating. "The Toronto Star"

An appealing writer and an acute observer, [who] tells his two stories well. "The Wall Street Journal"

Filled with fascinating revelations about an industry built on illusions. "The Kansas City Star""

Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance. The Dallas Morning News

The Perfect Scent has drama, unforgettable characters, history, and location. Los Angeles Times

An inside, Hollywoodesque account. The New York Times Book Review

Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle. Associated Press

Passionate and captivating. The Toronto Star

An appealing writer and an acute observer, [who] tells his two stories well. The Wall Street Journal

Filled with fascinating revelations about an industry built on illusions. The Kansas City Star

"

"Filled with fascinating revelations about an industry built on illusions . . . entices you to marvel all the more at the power of fragrance." --The Dallas Morning News

"The Perfect Scent has drama, unforgettable characters, history, and location." --Los Angeles Times

"An inside, Hollywoodesque account." --The New York Times Book Review

"Burr winds his way deep into the secretive, dark, high-stakes world of perfumery, where following the scent can be hazardous to your career. . . . He smells the story in each bottle." --Associated Press

"Passionate and captivating." --The Toronto Star

"An appealing writer and an acute observer, [who] tells his two stories well." --The Wall Street Journal

"Filled with fascinating revelations about an industry built on illusions." --The Kansas City Star

Reseña del editor:

An insider's view of the perfume industry goes behind the scenes to follow the creation of two major new fragrances--one developed in Paris for an exclusive luxury goods house, the other made in New York by a collaboration between Coty, Inc., and actress Sarah Jessica Parker. Reprint. 25,000 first printing.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción St Martin s Press, United States, 2009. Paperback. Condición: New. Reprint. Language: English . Brand New Book. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider s view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty s mating of star power to the marketing of perfume, watching Sex and the City s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermes, we see Jean Claude Ellena, his company s new head perfumer, given a challenge: he must create a scent to resuscitate Hermes s perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume. Nº de ref. del artículo: ABZ9780312425777

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Chandler Burr
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Descripción St Martin s Press, United States, 2009. Paperback. Condición: New. Reprint. Language: English . Brand New Book. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider s view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty s mating of star power to the marketing of perfume, watching Sex and the City s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermes, we see Jean Claude Ellena, his company s new head perfumer, given a challenge: he must create a scent to resuscitate Hermes s perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume. Nº de ref. del artículo: ABZ9780312425777

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