Reseña del editor:
One year, Kim Lavine decided to make Christmas presents for her boys' teachers. She filled a homemade pillow with feed corn, it could be stuck in a freezer or heated in a microwave to comfort aches and pains - a personal spa in a pillow. This practical, step-by-step guide follows Kim as she develops her product, named a Wuvit, into a multi-million business. She shares everything she learned that hard way from years of trial and error, including: how to develop and patent an idea while saving thousands; how to make a cold call; how to get on QVC; how to work a trade show; how to develop an "elevator pitch"; how to break down the doors of big retailers; everything you need to know about manufacturing and distribution; and how to raise capital.
Nota de la solapa:
After her husband loses his job, this ordinary stay-at-home mom’s world is turned upside down and she wages the battle of her life for her family, her self respect and women entrepreneurs everywhere. This daring mom's incredible journey is an inspirational story of personal transformation, success, and the American Dream. And she shares everything she learned along the way from years of trial and error and at a cost of hundreds of thousands of dollars.
Kim Lavine tells all, starting with how she sewed up pretty pillows filled with corn she called Wuvits to give to her boys’ teachers as Christmas presents; these spa therapy pillows could be heated in a microwave for therapeutic moist heat or frozen for icy relief. This practical, step-by-step guide follows Kim as she develops her Wuvits into a multi-million-dollar empire.
Forget about those books that only tell you how to think like a millionaire—Mommy Millionaire will tell you the truth about what it really takes to start a successful business and get rich. But this book is not just about how to make money; it's about how to do so while successfully balancing family and work without losing your mind. Her goal is to help women who have made the choice to stay at home with their children or who are thinking of leaving their career to do so, turn their idea into the next big thing.
Whether you're a seasoned entrepreneur or just starting out, Mommy Millionaire will reveal the missing steps between wanting success and achieving it, between dreaming of a million dollars, and getting it!
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