Food Marketing to Children and Youth: Threat or Opportunity?

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9780309097130: Food Marketing to Children and Youth: Threat or Opportunity?

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children’s dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

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About the Author:

Committee on Food Marketing and the Diets of Children and Youth, J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, Editors

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Institute of Medicine; Youth, and Families Board on Children; Food and Nutrition Board; Committee on Food Marketing and the Diets of Children and Youth
Editorial: National Academies Press (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, 2006. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0309097134

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Committee on Food Marketing and the Diets of Children and Youth, J. Michael McGinnis (Editor), Jennifer Appleton Gootman (Editor), Vivica I. Kraak (Editor)
Editorial: National Academies Press (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, 2006. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0309097134

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Institute of Medicine, Board on Children
Editorial: National Academies Press (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, 2006. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110309097134

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Committee on Food Marketing and the Diets of Children and Youth, National Academy of Sciences, and Families Youth Board on Children
Editorial: National Academies Press, United States (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, United States, 2006. Hardback. Estado de conservación: New. Language: English . Brand New Book. Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Childrena (TM)s dietary and related health patterns are shaped by the interplay of many factorsa their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsa all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. Nº de ref. de la librería AAJ9780309097130

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Committee on Food Marketing and the Diets of Children and Youth
Editorial: National Academies Press (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, 2006. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CA-9780309097130

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Institute of Medicine, and Families Youth Board on Children, Food and Nutrition Board
Editorial: National Academies Press, United States (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press, United States, 2006. Hardback. Estado de conservación: New. Language: English . Brand New Book. Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Childrena (TM)s dietary and related health patterns are shaped by the interplay of many factorsa their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsa all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children?The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. Nº de ref. de la librería AAJ9780309097130

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Institute of Medicine; Youth, and Families Board on Children; Food and Nutrition Board; Committee on Food Marketing and the Diets of Children and Youth
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97803090971300000000

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Committee on Food Marketing and the Diets of Children and Youth, National Academy of Sciences, Board on Children, Youth, and Families, Food and Nutrition Board, Institute of Medicine
Editorial: National Academies Press
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Descripción National Academies Press. Hardback. Estado de conservación: new. BRAND NEW, Food Marketing to Children and Youth: Threat or Opportunity?, Committee on Food Marketing and the Diets of Children and Youth, National Academy of Sciences, Board on Children, Youth, and Families, Food and Nutrition Board, Institute of Medicine, Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors-their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments-all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. Nº de ref. de la librería B9780309097130

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Committee on Food Marketing and the Diets of Children and Youth
Editorial: National Academy Press
ISBN 10: 0309097134 ISBN 13: 9780309097130
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Majestic Books
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Descripción National Academy Press. Estado de conservación: New. pp. 536. Nº de ref. de la librería 5416453

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Institute of Medicine (U. S.)/ McGinnis, J. Michael/ Gootman, Jennifer Appleton/ Kraak, Vivica I.
Editorial: Natl Academy Pr (2006)
ISBN 10: 0309097134 ISBN 13: 9780309097130
Nuevos Tapa dura Cantidad: 1
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Revaluation Books
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Descripción Natl Academy Pr, 2006. Hardcover. Estado de conservación: Brand New. 1st edition. 516 pages. 9.25x6.25x1.25 inches. In Stock. Nº de ref. de la librería __0309097134

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