Everything Is Obvious: How Common Sense Fails Us

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9780307951793: Everything Is Obvious: How Common Sense Fails Us

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1.

Watts, Duncan J.
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97803079517930000000

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2.

Watts, Duncan J.
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Estado de conservación: New. Nº de ref. de la librería 18469721-n

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3.

Watts, Duncan J.
Editorial: Random House Inc (2012)
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Random House Inc, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VR-9780307951793

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Watts, Duncan J.
Editorial: Penguin Random House
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Penguin Random House. Estado de conservación: New. Brand New. Nº de ref. de la librería 0307951790

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Watts, Duncan J.
Editorial: Random House USA Inc, United States (2012)
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Random House USA Inc, United States, 2012. Paperback. Estado de conservación: New. New.. 201 x 132 mm. Language: English . Brand New Book. Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life explanation that seem obvious once we know the answer are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present an argument that has important implications in politics, business, and marketing, as well as in science and everyday life. Nº de ref. de la librería ABZ9780307951793

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6.

Watts, Duncan J.
Editorial: Random House USA Inc, United States (2012)
ISBN 10: 0307951790 ISBN 13: 9780307951793
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Random House USA Inc, United States, 2012. Paperback. Estado de conservación: New. New.. 201 x 132 mm. Language: English . Brand New Book. Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life explanation that seem obvious once we know the answer are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present an argument that has important implications in politics, business, and marketing, as well as in science and everyday life. Nº de ref. de la librería ABZ9780307951793

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Watts, Duncan J.
Editorial: Crown Business
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Crown Business. PAPERBACK. Estado de conservación: New. 0307951790 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 15895339

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Watts, Duncan J.
Editorial: CROWN PUB INC (2012)
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción CROWN PUB INC, 2012. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780307951793

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Watts, Duncan J.
Editorial: Crown Business
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Crown Business. PAPERBACK. Estado de conservación: New. 0307951790 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2121939720

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Watts, Duncan J.
ISBN 10: 0307951790 ISBN 13: 9780307951793
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Descripción Paperback. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0307951790BNA

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